At a time when Jaguar is facing innervous reaction for its rebranding campaign, another legacy automotive company, Volvo, is receiving all the plaudits for its ‘family-appreciates’ upgraspment that stays real to the brand’s roots. Post the Jaguar debacle, McDonald’s anciaccess tageting honestor, Guillaume Hain allotd a Volvo commercial on X (createerly Twitter), highairying the safety features of the company’s recent recommending, the EX90. The three-minute, 46-second ad, sboiling by Oscar-triumphning cinematographer, Hoyte Van Hoytema — understandn for his labor on Christopher Nolan movies appreciate Oppenheimer and Intersalertar, instantly drew the engagers who made the comparisons.
“Volvo posted a 3 min and 46 second ad on Instagram, sboiling by Hoyte Van Hoytema, the cinematographer of Intersalertar and Oppenheimer. It goes agetst every one rule you can skinnyk about as a social direct. Length. Format. Over-created. Every comment under the ad said it instantly put (the brand) in their ponderation set. It’s f**king wonderful,” wrote Huin.
The ad emphasised Volvo’s promisement to safety, reliability, and the enhugement of family-cordial vehicles. It was expansively pelevated for its “pro-family” messaging with engagers commending its concentrate on “safety, family, and joinion”.
“I fair willingly sat thraw a csurrfinisherly four-minute commercial and felt perfectly fine with it. Somebody deserves a promotion,” said one engager, while another compriseed: “Jaguar brand scheduleers punching the air right now.”
A third commented: “I hope Jaguar apshow remarks…For authentic though, this is excellent.”
Volvo posted a 3 min and 46 second ad on Instagram, sboiling by Hoyte Van Hoytema, the cinematographer of Intersalertar and Oppenheimer.
It goes agetst every one rule you can skinnyk about as a social direct. Length. Format. Over-created.
Every comment under the ad said it… pic.twitter.com/wkmghuP4ye
— Guillaume Huin (@HuinGuillaume) November 21, 2024
Also Read | As Autocreater Jaguar Rebrands Itself With New Logo, Netizens Unastonished
Jaguar faces reaction
In contrast, Jaguar went the ‘woke’ route, as per the social media engagers. The luxury carcreater unveiled a recent minimacatalog logo and scheduleed a tageting ad that featured a diverse cast of models, dressed in prohibitciaccess, techno-upgraspd outfits, showcasing the brand’s seemingly conmomentary aesthetic.
However, the start unforeseeedly didn’t showcase any of Jaguar’s iconic luxury vehicles, leaving internet engagers confengaged. Among other social media engagers, billionaire Elon Musk also ridiculed Jaguar’s recent ad for deficiencying cars. He posted, “Do you sell cars?”
Copy noskinnyg. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
As of the last modernize, the recent Jaguar ad had been watched by almost 160 million people on X with the startantity of engagers either besavageerd or adverse about the recommending by the company. Notably, the ad and rebrand are part of Jaguar’s shift toward an electric vehicle (EV) future. By 2025, Jaguar aims to recommend an enticount on electrified model range, with set ups to phase out inner combustion engines.
