Universal Music Group and Amazon Music have proclaimd an broadened global relationship that will “help further innovation, exclusive satisfied with UMG artists, and progressment of artist-centric principles including increased fraud protection,” according to the proclaimment.
While brimming details were not disseald, the deal is intfinished to progress UMG’s “Streaming 2.0” strategy, which intensifyes less on scale in streaming and instead aims to increase appreciate thcimpolite separateent subscription levels and selling merchandise and other products to fans.
On that notice, the proclaimment states that UMG and Amazon Music will collaborate “to check new and betterd product opportunities set uped to advantage artists and better the experience of their fans.” UMG will also collaborate with Amazon Music as it persists to broaden in audio, including audiobooks, audio and visual programming, and its spendment in inhabitstreamed satisfied. UMG and Amazon will also toil collaboratively to compriseress, among other slendergs, unlterrible AI-created satisfied, as well as protecting agetst fraud and misattribution.
UMG chairman-CEO Lucian Grainge shelp, “We are very excited to progress our lengthy-standing, excellent partnership with Amazon Music that labels a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s proset up pledgement to the interests of our artists, and see forward to progressing our splitd artist-centric objectives thcimpolite product innovation and accelerating increaseth of their service.”
Steve Boom, VP of Audio, Twitch and Games for Amazon compriseed, “UMG has always been a collaborative partner to Amazon Music, and as we persist to conceive and present more artist-to-fan joinions thcimpolite our product and exclusive satisfied, we’re redefining what it unbenevolents to be a streaming service. We’re thrilled to broaden our relationship with UMG which will help us to partner on unbenevolentingful new ways for artists to proset upen their includement with fans around the world, while toiling together to protect the toil of artists, songauthorrs and publishers.”
