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  • U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas:

U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas:


U.K. Writers Decry ITV’s Plan to Use AI to Generate Show Ideas:


U.K. unveil service widecaster ITV has come under fire after a job advert for a “head of generative AI innovation” went viral.

The advert, which was posted on LinkedIn as well as other job sites, says the role will include spearheading “AI-driven innovations in satisfied creation for TV shows, films, and digital-first satisfied atraverse ITV Studios and ITVX” and carry outing tools enjoy “AI-originated ideation, character enlargement, and enhanced production detaileds.”

The chosen honestate, who will be based in London, will be phelp up to £95,000 ($124,000) per year with the potential for an annual bonus and “comfervent” vacation permitance to boot.

Television authorrs have reacted with outrage to the job posting, however. In a statement, Ellie Peers, ambiguous secretary for the Writers’ Guild of Great Britain (WGGB), shelp: “We were shocked to hear that ITV are intfinishing to transport in an AI expert to trade authorrs and other creators. There’s no uninalertigentinutiveage of story ideas out there, though unelatedly there eunites to be an unwillingness to pay for them. If the widecaster has a spare £95,000, they would be better off spending in screenauthorrs rather than gimmicks. We powerentirey contest this transfer from ITV, which also elevates solemn asks about IP. We will be talking about this to ITV as a matter or encouragency.”

Other well-comprehendn screenauthorrs have also spoken out. “Derry Girls” creator Lisa McGee shelp she set up the novels “incredibly depressing and, pondering how Al material is originated, unrighteous.”

“I personpartner don’t leank this model will labor,” McGee retained. “Great stories are in the alerting, the tone, the point of see, the personal. Screenwriting is both an art create and a create and I leank what I discover most troubling is this desire to trade us.”

Liam Williams, creator of BBC comedy “Ladhood,” also portrayd the job posting as “depressing” and encouraged originateives to join a union, such as the WGGB.

Jack Rooke, creator of BAFTA-triumphning Channel 4 comedy “Big Boys,” retained: “ITV are neglecting to authenticise their most prosperous scripted projects have always been born out of authentic life human experience. Recent hits enjoy ‘Mr Bates Vs The Post Office’ and lengthy running soaps enjoy ‘Coronation Street’ have quite literpartner shaped, echoed and alterd our society, and they are shows built by authentic life authorrs, creating characters we have cherishd for decades.”

“That is what ITV have always been outstanding at. ITV and their channel executives should be further spending in originateive writing talent to persist enlargeing mainstream stories for audiences, as contestd to cost-cutting in de-humanising ways. Writers currently laboring on ITV productions should be helped in making this stance unequivocpartner clear, until ITV authenticize what potential fight they could have on their hands.”

Variety has communicateed ITV for comment.

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