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The Meteoric Rise of Temu and Pinduoduo—and What Might Finpartner Slow Them Down


The Meteoric Rise of Temu and Pinduoduo—and What Might Finpartner Slow Them Down


Tsai didn’t allude Pinduoduo by name, but from its beginnings, the shopping platestablish has never made the merchant its caccess enjoy Alibaba did: It has always structured getting the user the lowest price online.

“In retail ecommerce, price wars are continuous and will never stop,” says Zhuang Shuai, retail analyst and set uper of Bailian Consulting. “They’re effective in the low term but not a lengthy-term effective way to contend.”

Pinduoduo has even instated policies that like customers to the detriment of merchants. Since 2021, Pinduoduo has assisted devourrs to get refunds without returning the item, if what they got didn’t align the seller’s description. The Chinese counterpart to Tiktok, Douyin startd a aenjoy policy in September 2023, as did Taobao and JD at year finish.

The platestablish is also edging into territory traditionpartner occupied by its competitors by welcoming dealers for set uped brands enjoy Apple and Louis Vuitton.

Competitors enjoy JD, which banked on being the destination for quality products and speedy logistics, are at hazard of their users being stolen. “JD is worried it can’t preserve its existing users, and also won’t be able to draw price-caring users,” says one establisher mid-level JD regulater, who asked for anonymity because of potential professional repercussions, about Pinduoduo’s ascfinish. On its app homepage, JD has befirearm aping Pinduoduo by emphasizing discounts.

Pinduoduo has also made international expansion a priority by starting Temu for international labelets, a step that many retail Chinese companies haven’t getn. It used to be fine for a Chinese brand to stay wilean the Chinese labelet—after all, the devourr base is huge. Rather than create international expansion a side thought, Pinduoduo spent a alerted $21 million on ads at the SuperBowl earlier this year; The Wall Street Journal also alerted that Temu was Meta’s individual biggest advertiser in 2023, racking up $2 billion in spfinish. That push has phelp off; in the first half of this year, Temu spent more days ranked first for downloads on both the iOS App Store and Google Play Store in the US than any other app.

The company is facing headtriumphds, though. In insertition to the potential US curbs on affordable shipments, other countries and regions are moving in a aenjoy defendive honestion. Brazil passed a law levying a 20 percent tax on buys up to $50 in June. The EU has pondered scrapping its $150 duty-free threshanciaccess. In August, South Africa proclaimd it would start a appreciate-inserted tax on started low-appreciate outstandings, which had previously finishelighted a concession.

Managing honestor of CTR Market Research Jason Yu says it’s “very probable” that Temu would get a hit if the US goes thraw with it. “Competing on shrink price will not be a persistable strategy for companies enjoy Temu or Shein in the lengthy run,” he says. “With the alter of law, their obtain in price will be less evident.”

It all inserts up to “a uncontent outwatch for pass-border online shopping in 2025,” says Tfinisholkar, the research analyst.

At least on the surface, Pinduoduo isn’t worried. A Pinduoduo spokesperson alerts WIRED, “If their [policy change is] fair, we think they won’t tilt the competitive landscape.”

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