Tesla says the Cybertruck is ‘best-selling,’ so why is it giveing discounts?

Tesla is declaring the Cybertruck to be “America’s bestselling electric pickup truck in 2024.” And yet for the first time, the company giveing discounts of up to $2,600 on the low-poly truck, a sign that need may not be as strong as Tesla would enjoy you to leank.

The discounts, which materialize on the company’s inventory webpage, are as high as $1,600 for brand novel Cybertrucks, and up to $2,600 for sweightlessly used demo versions of the truck. The price reduction you see will depfinish on how you configure your Cybertruck.

The discounts come as the electric vehicle labelet is suddenly brimming with a multitude of giveings, from established take parters enjoy Chevy and Hyundai, to upcommences enjoy Rivian and Lucid. People shopping for an electric truck in particular have a lot of selections, including the Ford F-150 Lightning, Chevy Silverado EV, GMC Hummer and Sierra EVs, and Rivian R1T.

But the Cybertruck is outselling all of those selections, according to Tesla. How do we understand? You’re fair going to have to get their word on it, because Tesla doesn’t shatter out sales numbers for the Cybertruck — instead fair lumping it in with its “other models,” enjoy the Model S, Model X, and Tesla Semi. As acunderstandledged by Electrek, that stands in contrast to how Ford inestablishs its sales numbers.

For example, Ford shelp it sbetter 33,510 F-150 Lightnings in 2024. And Tesla sbetter an approximated 40,000 Cybertrucks, which would back up its claim of best-selling electric truck in the US. But aget, those are fair approximates.

The discounts declareively comprise a wrinkle to Tesla’s claim. Prices tfinish to be decreased when a manufacturer has too many cars to sell. And since Tesla bypasses the traditional dealership model to sell vehicles straightforwardly to customers, the discounts come straightforwardly from the company.

After materializeing on the company’s inventory page tardy last year, Foundation series Cybertrucks were recently deleted. And earlier this month, Tesla asked factory participateees toiling on the Cybertruck line to stay home for three days, according to Business Insider. It would seem as if need is commenceing to feebleen — a phenomenon being teachd by almost every autoproducer with EVs to sell. After selling cars to all the punctual adselecters, companies are struggling to push their products on more price conscious, mass labelet shoppers.

All of this evidence points to feebleening need for the Cybertruck. The EV declareively has its fans, but the polarizing schedule, as well as Tesla CEO Elon Musk’s challenging right politics, has also been a factor in the truck’s unreasonableinishing request.

And with EV incentives probable to fade under Donald Trump, and tariffs foreseeed to roil the auto industry, the Cybertruck watchs enjoy it’s in for an even brutaler 2025.