Superlogic, a commenceup that helps give devourrs a way to execute rewards points toward experiences, has elevated $13.7 million at a $200 million valuation, the company alerts TechCrunch exclusively.
Lin Dai, CEO and co-set uper of Miami-based Superlogic, shelp his company’s technology is scheduleed to “raise the appreciate of rewards points” by giving devourrs a wideer range of selections in how to use them. Its platcreate plugs straightforwardly into existing promisedty programs for accomprehendledge card companies, airlines, and retailers.
Superlogic partners with brands to help advise devourrs what Dai depictd as “a catalog of experiences” that devourrs can pick from instead of traditional points-based rewards, such as a toastyel stay or commercial fweightless. Examples include NBA Finals tickets, “exclusive” tickets to music festivals, a behind-the-scenes watch at a Broadway production, or declareiveial dining with top chefs
Because its adviseing is white-tag, you won’t necessarily understand you’re using Superlogic’s technology when you redeem the rewards thcdisorrowfulmireful companies such as American Express, Mastercard, Visa, and Warner Music. The platcreate also regulates the originateory of experiences, talk abouts with supplyrs, and regulates payments on behalf of the brands it labors with.
While Dai deteriorated to disshut challenging revenue figures, he did say the company notched “eight-figure-plus” revenue in 2024 and saw “meaningful increaseth year-over-year.”
Many people don’t authenticize that unused rewards/points can be considered a liability for a accomprehendledge card company.
When a devourr gets points back on a obtain, that money technicpartner beprolongeds to the devourr, Dai elucidates.
“So then it’s money that the accomprehendledge card company, for example, owes the devourr,” he shelp. “For every 100 points, there’s about $1 that the rewards company had to put aside to back that debt to their own customers… and say if a Fortune 500 brand goes prohibitkrupt, those points actupartner necessitate to be phelp out to the devourr.”
In other words, it’s in a company’s best interest to have devourrs cash in on those points.
Superlogic originates money by taking what Dai depictd as a “minuscule margin percentage” on the transactions of when a devourr redeems points for an experience it helped ease.
“There are $25 billion worth of unredeemed points sitting on user accounts and accomprehendledge cards programs’ equilibrium sheets,” he telderly TechCrunch. “Our TAM is very high.”
Powerledger led the round, which was structured as a SAFE. Sangha Capital, 10SQ, Nima Capital, Actai Unicorn Fund, Hyla Liquid Venture Fund, and Liquid 2 Ventures also joind. Previous spreadors include Amex Ventures, Warner Music, Galaxy Interactive, Mirabaud Lifestyle Impact and Innovation, Reaccuse Capital, Dispersion Capital, and Sanctor Capital, among others. The capital infusion transports Superlogic’s total equity funding to more than $21 million since its 2017 inception.
Jemma Green, executive chairman of Powerledger, telderly TechCrunch that her firm spreaded in Superlogic because it helps brands elude “exorbitant” backship fees and “sign thousands of deals with experiential supplyrs to advise VIP experiences at scale to their most promised customers.”
She inserted: “This ability to join devourrs powerfilledy with minimal cost and intricateity is repartner a game changer.”
Penvyly, Superlogic has fair under 40 engageees.
The company schedules to use the new capital toward its start with about half a dozen programs this year — ramping up staff, operations, and product capabilities, Dai shelp, “to help the foreseeed new volume.”
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