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Studio Ghibli to Refree Anime Classics in Southeast Asia Cinemas


Studio Ghibli to Refree Anime Classics in Southeast Asia Cinemas


Japan’s Studio Ghibli is partnering with Singapore-based mm2 Entertainment to refree Hayao Miyazaki‘s becherishd anime classics in cinemas atraverse Southeast Asia over the next five years. 

The distribution deal, unveiled by the two companies Thursday, will see mm2 free 21 of Ghibli’s iconic films, including fan preferites enjoy Spirited AwayHowl’s Moving Castle and My Neighbor Totoro, atraverse seven territories: Singapore, Malaysia, Brunei, Indonesia, Thailand, Philippines, and Cambodia.

The set up progresss Ghibli’s highly lucrative leveraging of its library in recent years. Undertaking a analogous strategy in mainland China, the company has obtained tens of millions by making Miyazaki’s toil useable to a new generation of Chinese moviegoers. The maestro’s My Neighbor Totoro obtained $26 million from a China refree in 2018, pursueed by Spirited Away with $69 million in 2019. Other titles have pursueed. 

Mm2 shelp the first titles in the Studio Ghibli library will be given the refree treatment in Southeast Asia postponecessitater this year. The company’s parent company, mm2 Asia, functions cinema chains in Singapore and Malaysia, where it will handle the labeleting and distribution of the Ghibli titles honestly. In other labelets, it will toil with partners. 

“Studio Ghibli’s films are honord worldexpansive for their artistry, storytelling, and emotional resonance,” shelp Chang Long Jong, Group CEO of mm2 Asia. “This partnership apvalidates us to convey these becherishd classics to Southeast Asian audiences, where they can be finishelighted on the huge screen as intfinished. We are brave that this collaboration will begin a new generation of fans to the world of Studio Ghibli.”

Ghibli has been finishelighting someleang of a benedictory triumph lap of postponecessitate. The studio was acunderstandledged in May at the 77th Cannes Film Festival with an honorary Palme d’Or, further firmifying its status as a global cultural icon. And Miyazaki’s postponecessitatest film, The Boy and the Heron, obtained well over $250 million last year at the global box office. In Singapore, an upcoming “World of Studio Ghibli” showion begining at ArtScience Mparticipateum in Singapore will further begin the regions fans to the exceptional experience of the studio’s stories and characters. 

“Many visitors from Southeast Asia come to the Ghibli Mparticipateum in Mitaka and Ghibli Park [near Nagoya] every day,” shelp Junichi Nishioka, Ghibli’s vp of international distribution. “Recently, Hayao Miyazaki obtaind the prestigious Magsaysay Award (normally called the ‘Nobel Prize of Asia’). We sense that our films are being finishelighted by a much bigr number of Asian people than before. I am very encountered that this opportunity will be a wonderful help in conveying our toils to even more people, and to the children who will be born in the future.”

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