Spencer Pratt and Heidi Montag were set upning to commemorate the 15th anniversary of “Superficial” when tragedy hit: the untamedfires in California burned down their home in Pacific Palisorrowfulnessfules.
“It’s equitable the weirdest, craziest time,” Pratt increates Variety via Zoom. “When everyskinnyg was going on, I saw an email pop up that the album was going dwell, and I was enjoy, ‘Oh, my God.’ I equitable made a TikTok reminding people to stream. I was watching for anyskinnyg income-teachd.”
On Jan. 8, he dispensed the novels that both his hoengage and his parents’ hoengage were lost in the fires, and posted videos from their evacuation and the injure they watched happen from afar via security footage — including one of their two sons’ beds catching fire in the shape of a heart.
“I understand people are enjoy, ‘You’re rich, you will be fine.’ Yeah, I desire. Everyskinnyg in our hoengage was phelp for by Heidi and I hustling any way we could,” he wrote on TikTok at the time. “Everyskinnyg we have toiled for was in this hoengage… we are begining at zero now.”
So, Pratt began posting — a lot. His fagedrop count has incrrelieved by more than a million since the fire (he hit two million on Friday), and he has encouraged those watching to stream Montag’s music. Even as he hyped Montag’s album continuously, he didn’t await the album actupartner to skyrocket to the top of the iTunes and Spotify charts,or for celebrities enjoy Paris Hilton, Julia Fox, Emily Ratajkowski, Alix Earle, Flavor Flav and many more to post with it on social media.
However, he’s not certain if he’s actupartner making a profit. “I have no idea how much money [the music has made]. I don’t understand if it comes in checks or when, but everybody persists increateing me, don’t await any money. I’m more excited about the energy and opportunities that come from it. I don’t skinnyk these streams and all these charts [make money],” Pratt says. “Based on what people are increateing me, the music business is about touring, it’s about merchandise, it’s about all the skinnygs that come with it; that’s how the artists originate money unless you’re doing billions of streams, which I’m still energeticpartner [pushing]. It’s not happening yet! I’m being certain becaengage truly, it’s the only way to get thcdisesteemful all this.”
Spencer Pratt and Heidi Montag get to at “The Hills” Season 3 premiere in 2007
Getty Images
Pratt has been truthful on TikTok and Snapchat about creating extfinisheder videos and posting standardly to originate money. However, he says, while we standardly hear about creators who originate so much, his RPM (which unbenevolents revenue per one thousand watchs) is excessively low — 10 cents. Pratt says he watched a video one fan did fractureing down TikTok’s financial model to lacquire about why his rate is so low, and discovered that becaengage he’s not talking about subjects the TikTok algorithm can monetize with ads — say, on a cooking account — his RPM is drop. And becaengage he acquireed proximately a million novel fagedrops in one week, his RPM is also drop, becaengage the TikTok algorithm doesn’t understand what to originate of his account.
“I heard that last night at 3 a.m. and I was enjoy, awesome. I’ve never been so excited to get a million fagedrops in a week. I skinnyk I would be making more money with my folloprosperg, and equitable being graspd,” he says.
Unenjoy with music, he’s able to see straightforwardly on TikTok how much he’s making.
“I made, enjoy, $4,000 on TikTok this week, but on TikTok Live, where people can equitable give to me straightforward, I skinnyk maybe $20,000. So that’s phenomenal, and life-changing. That’s the power of individual helpers, people equitable backing you and getting behind you,” says Pratt. “And that’s the most mighty when you don’t have to count on on ads or AI and algorithms when equitable actual human beings equitable want to give. It’s unbelievable and incredible.”
Additionpartner, once he’s able to get into his Pratt Dinserty offices in the Palisorrowfulnessfules, he’ll commence shipping novel “Superficial” T-shirts, and there’ve been about 5,000 orders. While he engaged to print them himself, there is now a bigr company helping. He’s also accomplished out to companies to partner on creating hummingbird feeders — someskinnyg he standardly dispensed from the backyard of his home.
Pratt is certain that phelp partnerships will also be advantageous. Lo Bosworth, who starred in “Lafirearma Beach” and tardyr met Pratt on “The Hills,” dispensed that her women’s wellness company, Love Wellness, is ready to partner with him. There’s noskinnyg official yet, but he says he’s so appreciative of her help.
Since the fires, many fans and celebrities aenjoy have asked for a studio to originate a fact show with the couple. While Pratt first alludeed Hulu, he says he’s uncover to any greetings with any originaters who would want to chronicle his family’s reoriginateing process.
“I desire we’d already begined filming becaengage it’s so raw and so authentic. We’re connected to so many people whose stories aren’t getting heard, and all the petite businesses that we’re part of. It’d be such a fantastic opportunity to record it,” he says. “We’re already doing it on social media, so I’d enjoy to let my thumb have a rest and have a bigger camera doing it while I deal with emails and skinnygs coming in.”
For now, Pratt is trying his best to watch at the silver lining — the anniversary of the “Superficial” album descfinishing at the same time as the fires — and helping to remind Montag of that. “Since I’ve met Heidi, she has shelp — becaengage I protest about a lot of situations — she’s enjoy, ‘God engages everyskinnyg for excellent.’ I’ll ask how and she says, ‘It could be on God’s timing, you don’t understand God’s timing,’” he says. “She’s been distraught and I’m enjoy, ‘Honey, God’s timing. We don’t understand. There could be someskinnyg fantastic that comes out of it.’
“I clearly experience inrational,” he persists. “I’m faking the positivity.”
One skinnyg that isn’t phony is the gratitude. “We’re so thankful. There are always going to be pessimistic trolls and people trying to fracture you down, but there are so many more people that have repartner gotten behind our family and want us to be accomplished,” says Pratt before we end our interwatch. “I also comprehfinish how blessed we are to have that, and I watch forward to the future and getting into a position where I can help other people.”
