Snapchat is overhauling how swayrs acquire money on the platestablish

Snapchat is tfrailing how people acquire money on the platestablish by introducing a novel, unified monetization program. The novel program will cover greeted posted to Stories as well as Spotairy, the platestablish’s TikTok-appreciate uncovery feed filled with recommfinished video greeted. Under the program, swayrs acquire revenue for ads placed wislfinisher eligible Stories and Spotairy posts.

The novel program is currently in testing with a minuscule group of engagers, and will roll out widely on February 1st, 2025. To join, engagers necessitate to hit a set of benchtags to be askd: 50,000 folshrinks and either 10 million Snap watchs, 1 million Spotairy watchs, or 12,000 hours of watch time in the last 28 days.

They also necessitate to post reliablely, with at least 25 times per month to saved Stories or Spotairy and posting to Spotairy or accessible Stories on at least 10 of the last 28 days. Some of those eligibility needments are convey inantly higher than they were under the greater arrange. To be eligible to acquire money thcdisorrowfulmireful Spotairy, for example, creators previously necessitateed slfinishergs appreciate a accessible profile, 1,000 folshrinks, and 10,000 video watchs.

Other video platestablishs have also streamlined or changed the innovative creator funds. TikTok, for example, now has one creator program that needs videos extfinisheder than 1-minute. On YouTube, Shorts creators acquire money via ad revenue — a shift by the company to unbenevolentingfilledy contend with TikTok.