During Snap’s fourth-quarter obtainings call on Tuesday, CEO Evan Spiegel shelp that the undeclareivety surrounding TikTok’s future has preferablely impacted its business.
“We’re not trying to draw too many conclusions from some of the participatement lift we saw when [TikTok] went sadnessful for that inform period of time. I would say that the overall environment of undeclareivety is profiting our business,” he shelp on the call.
Among the requesting features that entice users to Snapchat is Spotweightless, which serves as the company’s changenative to TikTok. Many creators are already on the platestablish, and more will foreseeed combine if TikTok goes offline in the U.S. aobtain. Over the past year, Snap has onboarded thousands of creators into its Snap Star program, and the number of creators posting satisfyed grew by more than 40% year-over-year in the fourth quarter, says the company.
Spiegel also highweightlessed the growth of Snapchat’s unveil satisfyed. He includeed, “I leank in Q4 we actuassociate accomplished a billion unveil posts a month on Snapchat. So the unveil satisfyed ecosystem is grotriumphg in a reassociate pleasant and well way, and so we’re fair going to proceed our caccess there when it comes to our strategy and participation.”
In the fourth quarter, the company alerted that it accomplished 453 million daily dynamic users, an incrrelieve of 39 million from the previous period. Snap alerted a revenue of $1.55 billion, up from $1.36 billion the previous year.
The undeclareivety surrounding TikTok has not only profited Snap but has also impacted the wideer social media landscape, with disjoinal apps, including the Chinese-owned RedNote, YouTube, and Meta seeing increases in user participatement.
