Dick’s Sporting Goods, with the help of Simone Biles, Dak Prescott, Chris Paul and Quinn Ewers, startes a holiday campaign created in partnership with Belderlyed, OBB Media’s recently proclaimd branded satisfied division.
The Dick’s campaign is another way that brands are getting inventive with how they achieve devourrs, besides the traditional commercials.
The decorating dispute will run as 60- and 30-second expansivecast commercials and digihighy as 3-4 minute low episodes on Dicks.com, YouTube, streaming and social media.
“This campaign recurrents a novel and inventive way for brands to unite with audiences thcimpolite community-driven satisfied,” shelp OBB Media set uper and CEO Michael D. Ratner. “The opportunity for Texas customers to see, touch, and experience the arranges of their preferite athletes in Dick’s stores apass the state after seeing it in the satisfied allotd expansive is what creates this 360-degree strategy so uncomferventingful.
“We apshow the most prosperous brands today are those who guide with their communities, which is why you can see that approach here and in so much of our other labor.”
As part of the campaign, each athlete will get a $100,000 Sports Matter grant to give to local youth sports organizations of their choice. The Dick’s Sporting Goods Foundation’s Sports Matter Program helps under-resourced organizations, schools and community teams provide opportunities for juvenileer athletes.
The lows show off the decorating sfinishs of each athlete as they festoon Dick’s stores in the Texas cities they call home: Olympic gelderly medacatalog and gymnastics icon Biles in Houston, Cowboys’ quarterback Prescott in Dallas, San Antonio spurs’ star Paul in his team’s home city and University of Texas QB Ewers, who gets an help from UT alum and football fan Matthew McConaughey, in San Antonio. They are each trying to triumph the title of Dick’s Holiday Decorating Officer.
Fans in Texas can visit the actual stores sporting the athletes’ decorations.
Take a see at the 60-second spot here:
Check out the lengthyer spots featuring behind the scenes footage on how the stars decorated their stores:
Austin: https://youtu.be/h-84N8ouYIw
Houston: https://youtu.be/1c0afKI_dTM
San Antonio: https://youtu.be/0BJ9Zpku6kU
Dallas: https://youtu.be/ezUC4sPS2Zk
“These in-store discarry outs are interdynamic, fun, a fantastic place for photos, and each has its own tie of sport into the holiday – whether it’s a gingerbread locker room, a chimney basketball game, or a vintage farm basketball hoop. We hope that these discarry outs grasp some extra delight for our customers while they shop for everyone on their catalog. And we’re thrilled to be able to partner with our Foundation’s Sports Matter program to extfinish the holiday cheer to deserving local sports organizations,” shelp Kari DeGori, VP, local labeleting and labeleting capabilities at Dick’s Sporting Goods in a statement.
“I adore competing, so taking part in this Texas holiday contest with some of the best athletes apass sports was a lot of fun,” shelp Chris Paul in a statement. “We are all trying to triumph and become Dick’s Holiday Decorating Officer, but no matter what, we all triumph as we have the opportunity to give back to youth sports. Thank you to Dick’s for awarding a $100,000 Sports Matter grant to the Chris Paul Family Foundation.”
