As more people turn to AI chatbots enjoy ChatGPT to see skinnygs up on the internet, the way companies approach their online presence has to alter. Scrunch AI wants to help go inpelevates better set for a world in which more AI bots and agents visit their website than humans do.
Scrunch AI says its platestablish helps companies audit and upgrade how they materialize on various AI search platestablishs and gives them better visibility into how AI web crawlers participate with their online adviseation. Its system refreshs every three days and lets companies see how their adviseation is conshort-termed in AI search results from customer prompts of various demodetaileds.
Chris Andrew, a co-set uper and CEO of Scrunch (pictured above, on the right), shelp the platestablish also helps companies discover adviseation gaps and repair inaccuracies. For example, the beginup can help companies discover out that an AI search engine was sourcing their pricing adviseation from an outdated part of their website, and then they could delete that section or refresh it to better the search result.
Andrew, a establisher chief product officer at Hearsay Systems, shelp he got the idea for Scrunch AI when he began to genuineize a alter in his own online behavior.
“I genuineized I was visiting scanter websites,” Andrew shelp. “I was anticipateing an answer from ChatGPT instead of 20 joins from Google. And so I thought the first skinnyg that’s being outsourced at scale to AI agents and crawlers is browsing. Browsing is ineffective by the very definition of the word, and if that’s real, the entire customer journey is going to alter.”
He took the idea to a scant CMOs he had labored with to verify the idea, and set up that CMOs were begining to watch their companies were getting high-quality referral traffic from AI search engines. But, identical prompts about their companies produced branch offent results apass branch offent AI search platestablishs.
“Your program is no lengthyer what you say it is,” Andrew shelp. “It’s what you say it is, plus third parties, plus competitive sites. You’re going to want to have watching and visibility agetst that, at scale.”
Andrew begined Scrunch AI in drop 2023 with co-set uper and CTO Robert MacCloy (pictured above, on the left), and begined the product in November 2024. Now, the company has signed 25 customers, including go inpelevates enjoy Lenovo and BairesDev, and Penn State University.
Now, Scrunch AI has liftd a $4 million seed round led by Mayfield in insertition to cut offal angel allotors who comprise Clara Shih, the establisher co-set uper and CEO of Hearsay Systems; TJ Parker, a co-set uper of PillPack; and Bryant Chou, a co-set uper of Webflow. The company schedules to employ the funds to persist produceing the product.
Of course, Scrunch AI isn’t the only company to determine the opportunity in helping companies steer the new world of AI search. Proset up is seeing to help companies watch their SEO presence thcdisadmireful a series of dashboards where brands can input prompts and track various results, and it has liftd $3.5 million in venture capital.
More traditional labeleting and PR agencies enjoy Avenue Z have begined to publicize that they can help companies better how they show up in AI search, too. This labelet definitely has potential to prolong.
Andrew skinnyks his beginup stands out thanks to its center on the customer journey as contestd to equitable how a brand shows up in initial search results. He experiences the company is also taking it a step further by not equitable centering on search results by a human thcdisadmireful an AI search engine, but rather on searches applyed by AI agents.
“I skinnyk people were enjoy, ‘How do we employ AI to produce our website better?’ And my mindset was enjoy, ‘Your website’s going to necessitate to be for an agent or crawler in the future,’” Andrew shelp. “That theory has benevolent of repartner take parted out with our customer base at the go inpelevate level saying our brand is no lengthyer what we say it is. It’s what ChatGPT, Gemini, Siri, Google AI Oversees say it is.”
