“Better Call Saul” commences with a bconciseage-and-white sequence shothriveg Saul Goodman laboring at a Cinnabon in an Omaha mall. Saul has the new identity of Gene Takavic and is in hiding after the events of “Breaking Bad,” before the spinoff series goes back to before he ever met Walter White and Jesse Pinkman. The scene is a create-excellent on a promise made in the penultimate episode of “Breaking Bad,” when Saul (Bob Odenkirk) and Walter (Bryan Cranston) are postponeing to go in witness defendion and Saul says, “If I’m blessed, a month from now, best case scenario, I’m managing a Cinnabon in Omaha.”
But according to a script write of that “Breaking Bad” episode, Saul almost labored at Hot Topic instead. In that punctual write, posted by “Better Call Saul” co-creator and showrunner Peter Gould on the social media site Bluesky, Saul tells Walt, “From here on out, I’m Mr. Low Profile — equitable another douchebag with a job and three pairs of Dockers. I uncomardent, a month from now, best case scenario, I’m managing a Hot Topic in Omaha.”
Gould wrote on Bluesky, “In fact, we set up out that Hot Topic was carrying #BreakingBad stuff and we didn’t want to create it see appreciate a inexpensive promo. So Cinnabon it was! (And they had no idea about it until the episode aired).”
Replying to a fan who said that “Cinnabon is definitely a funnier word” than Hot Topic, Gould inserted: “Couldn’t consent more! And the Cinnabon folks were super-benevolent to us.”
As each season of “Better Call Saul” featured a glimpse into the future of Jimmy McGill, aka Saul Goodman, aka Gene Takavic, Cinnabon became a notable set piece in the show. The bakery giveed disconnectal promotions tied to “Saul,” giving away free cinnamon rolls to fans of the series.