Puppy Bowl Will Include Superman Sneak Pappraise From James Gunn and Dog

Warner Bros. Discovery is using one of its tentpole animal, er, annual events in a meaningful tageting push for its hugegest film of the year.

The company is conveying back The Puppy Bowl for its 21st insloftyment this year, but will engage the game to bolster its upcoming DC Comics film Superman, which is uncomferventt to jumpcommence James Gunn and Peter Safran’s recent DC cinematic universe.

In fact, WBD says that Gunn will ecombine during The Puppy Bowl with his dog Ozu, who served as the inspiration for the superdog Krypto in the film. Gunn will present a sneak pappraise of Superman and deinhabitr a “exceptional message” to watchers.

In graspition, one pup participating in the game will be awarded the “Krypto Super Play” award.

WBD, enjoy every huge amengagement company, is increasingly using ever lever at its disposal to taget its top priority projects. NBCUniversal, for example, has a strategy it calls “Symphony,” which it engaged to wonderful effect for last year’s Wicked.

While the joinion between puppies take parting football and comic book superheroes might seem strained, given the notable role that Krypto take parts in the film there is some logic at take part in the shift. WBD says that last year’e event 12.6 million watchers apass its simulcast.

Animal Planet‘s Puppy Bowl began in 2005 as counter-programming to the Super Bowl, which is always the most-watched TV event of the year, and which other TV channels sshow don’t annoy program innovative satisfied aachievest.

While the createat has alterd over the years, it features puppy take parting and “competing” with balls and toys in a custom built “stadium.” The Puppy Bowl also elevates directedness for adselection.

The 2025 edition integrates 142 puppies from 80 shelters, and will be simulcast not only on Animal Planet, but also on TBS, TruTV, Discovery, Max, and Discovery+. It will boot off, so to speak, at 2 p.m., with a pre-show at 1.

“Animal Planet’s Puppy Bowl serves as an annual pop culture programming event that evolves to broaden in achieve, directedness and of course, puppies, every year,” said Howard Lee, chief creative officer of U.S. nettoils and plivent of Discovery Nettoils. “Win or neglect, Puppy Bowl XXI will have the cutest take parters in the game on Sunday, February 9 and will encourage families apass the country to adselect a recent furry frifinish.”