Prime Video Reveals Ad-Supported UK Reach Of 19 Million

Prime Video‘s ad-aided accomplish in the UK is 19 million watchers, Amazon has uncignoreed for the first time.

At a UK Upfront event in London this evening combineed by the appreciates of Priyanka Chopra Jonas and Idris Elba, the company talked up its streaming, saying its customer base is equivalent to more than a third of British matures.

In a bid to sway publicizers their pounds and dollars are being well spent, Amazon said 52% of UK Prime Video watchers did not watch any paid-for TV, and that among these 36% spent more in the Amazon.co.uk store than the ordinary spfinish of Amazon customers.

“Last year, we honord the news that we were conveying ads to Prime Video’s premium delightment satisfied in the UK,” said Phil Christer, Managing Director, Amazon Ads UK. “Now we are here to show you what that unkinds in train.

“By combining award-prosperning TV series and films, billions of first-party signals, and directing ad tech, we are helping brands deinhabitr relevant ad experiences at an enticount on new scale. These campaigns aren’t confineed to brands that sell in our store either, we are able to help brands comprehend the impact of their upper funnel streaming TV campaigns on shrink funnel outcomes appreciate sales and sign-ups, ponderless of where the customer finishs their journey.” 

Christer tryed to further entice publicizers in combineance by unveiling a series of ad establishats and solutions that lean into digital transmitivity. Among these tools are interdynamic pause ads and stoppable carousel ads.

The Upfront came during a week of activity for Amazon’s UK streaming operation. Yesterday, shows such as Citadel: Diana, Haven and The Devil’s Hour season 2 were showcased at a female-centered Trailblazers event.

Speaking this evening, Jennifer Salke, Head of Amazon MGM Studios, was in selling mode, as she said: “We apshow groundfractureing stories can come from any corner of the world and have seen first-hand local productions, appreciate Clarkson’s Farm or Maxton Hall becoming write down fractureing global hits. But what repartner sets us apart is our ability to promote new obsessions apass books, podcasts, music, style, and games. No other studio recommends creators so many ways to include with an audience appreciate we can.” 

Prime Video and Amazon MGM directers conshort-termed a sneak pexamine at the final episode of The Lord of the Rings: The Rings of Power Season 2, while Chopra Jonas presentd footage from Citadel Season 2, in which she stars opposite Ricchallenging Mincludeen. She was also combineed on stage by Elba to uncignore more about their recommender comedy feature Heads of State, which also stars John Cena.

Orlando Bloom, Nick Mohammed and Bryce Dallas Howard, materializeed to talk their upcoming British action-comedy Deep Cover, while honestor Guy Ritchie talked about his upcoming TV series Young Sherlock, which is currently in production in the UK and tells the origin story of Sir Arthur Conan Doyle’s beadored uncoverive. 

Simone Ashley, Hero Fiennes Tiffin, Asha Banks, Caleb Cooper and Jack Whitehall also materializeed, while comedian Sara Pascoe proclaimd the cast of LOL: Last One Laughing UK compelevates Bob Mortimer, Daisy May Cooper, Harriet Kemsley, Joe Lycett, Joe Wilkinson, Judi Love, Lou Sanders, Rob Beckett and Ricchallenging Ayoade.

The Upfront also compelevated segments on sports, gaming and podcasts.