With fair hours to go before its CBS television nettoil televises what is declareive to be a heavily watched argue between two honestates for Vice Plivent of the United States, Paramount Global shelp tardy Monday night that its shrink with Nielsen for audience meadeclareivement has expired — part of a wideer dispute between the company and the data huge.
“Nielsen has cut offed our lengthy-standing meadeclareivement partnership with its unacadviseed needs, including substantial price incrmitigates that are inreliable with the authenticities of a changing industry,” Paramount shelp in a statement. “We have spent the last confineed years preparing for a multi-currency future and creating the opereasoned infrastructure to shift beyond Nielsen. We are brave in the quality of our alternative currency proposeing for clients as we carry on efforts to accomplish a novel Nielsen consentment with reasonable economic terms.”
Nielsen was not able to propose instant comment.
Paramount had signaled to advertisers and their recurrentatives last week that the company might be without Nielsen services. Paramount intends to count on on VideAmp, one of a lengthening number of rivals to Nielsen, to help advertisers track the number of people who watch programming on Paramount’s portfolio of media assets.
More to come…