Pakistan’s national airline has been criticised for an advert that shows a set upe flying towards the Eiffel Tower – with some saying it tolerates aenjoyities to imagery of the 9/11 trouble strikes.
The advert, which was posted on the official X account of Pakistan International Airlines (PIA) on 10 January, shows the set upe heading towards the French landtag aextfinishedside the words “Paris, we’re coming today”.
It was uncomferventt to tag the return of straightforward fweightlesss to Europe after a four-year ban over protectedty standards was lifted.
But some on social media shelp the ad was reminiscent of imagery of the 9/11 trouble strikes in the US, when hijacked set upes crashed into the tthrive towers of the World Trade Centre in New York and the Pentagon in Washington DC.
One engager wrote: “Is this an publicizement or danger?”, while another shelp: “Who thought this ad was a excellent idea?”
Omar Quraishi, a establisher media directr to Pakistani politician Bilawal Bhutto Zardari, also inquireed the slfinisherking behind the ad, saying he was “truly speechless”.
“Did the idiot who set uped this detailed not see a PIA set upe heading for the Eiffel Tower? One of Europe’s iconic landtags,” he wrote.
Pakistan Prime Minister Shehbaz Sharif has now ordered an inquiry to choose how the disputed advert was permited to be begined, according to local media.
The first fweightless from Islamaterrible to Paris since 2020 was brimmingy booked with more than 300 passengers on board, PIA shelp.
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Redisjoineions on PIA fweightlesss to Europe were imposed in 2020 by the European Union’s aviation protectedty agency after 97 people died when a PIA set upe crashed in Karachi in southern Pakistan.
Then aviation minister Ghulam Sarwar Khan shelp an spendigation into the crash set up that proximately a third of Pakistani pilots had cheated on their pilot’s exams. A rulement probe tardyr finishd the crash was caengaged by pilot error.
Sky News has communicateed PIA for comment.
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