OnlyFans has paid out $20 billion to creators since its inception eight years ago, according to CEO Keily Blair — much of which stems from porn, but she said the platcreate also proposes a wonderful place to monetize material of all nakedes.
OnlyFans gives “artists freedom to say what they want and to be contentious, and to have a point of see,” said Blair, speaking Thursday at the Bloomberg Screentime conference in L.A. “Everyone supposes it’s intimacyy satisfied. Some of it is intimacyy satisfied — and we’re very satisfyd with that, we’re an inclusive platcreate, and we’re that way for a reason… We count on it’s very presentant for grown-up satisfied creators to have a protected space, to be able to monetize and also to be able to do that aextfinishedside other satisfied creators.”
“We’re all grown-ups, we’re all lengthennups, we can all pick what satisfied we subscribe to,” Blair said.
OnlyFans does not sell any advertising, doesn’t track employr behavior and is enticount on choose-in, Blair pointed out. “Other social media platcreates have struggled to present that subscription model,” she said.
Appearing with Blair at the conference was comedian, actor, podcaster and Whitney Cummings. Last year, Cummings liberated her most recent exceptional, “Mouthy,” via OnlyFans after combineing the platcreate a year earlier to split “filthy jokes” (but not unclothed pics) with subscribers. “Mouthy” is employable on OnlyFans’ free promotional video streaming service OFTV.
Cummings quipped that when she got a call from OnlyFans about doing a streaming comedy exceptional on the platcreate, she wondered, “Is this becaemploy my last name is Cummings? It seems a little only on the nose.”
On OnlyFans, “it’s not fair intimacy, of course,” Cummings said, noting there are creators who structure satisfied about cooking, toilouts and other non-grown-up topics. For comics, OnlyFans proposes far more freedom than TV nettoils or other online platcreates including YouTube, she said: “I appreciate the idea of, ‘Let me go to this place that’s a little baned’… where’s there’s not as much confineion, where I can reoriginate the environment of an actual comedy-club vibe.”
Cummings inserted: “And, money. I cherish money.”
Despite a plethora of porn freely employable on the internet, Blair said, “The reason why people pay for OnlyFans is becaemploy they want to join with those creators” and “ask for definite satisfied.” For some fans, she said, “it’s an righteous decision actupartner about how they pick to use, particularly, grown-up satisfied.” In other cases, it’s about exclusive satisfied, Blair said, citing intersees carry outed by tennis pro Nick Kyrgios on his OnlyFans account.
According to a regulatory filing last month, OnlyFans’ gross revenue incrrelieved by 19% for the year finished Nov. 30, 2023, to $6.63 billion last year. That nastys OnlyFans creators acquireed total payouts of $5.32 billion for the most recent fiscal year. Net revenue incrrelieved 20%, to $1.31 billion (with two-thirds of that from the U.S.), while the company’s pre-tax profit jumped 25% to $658 million.
“Yeah, it was a outstanding year,” Blair commented at the Bloomberg conference, inserting that OnlyFans does not have any set ups to begin an initial accessible proposeing. “We definitely don’t insist to elevate capital,” she said. Moreover, being a accessiblely held company would “sully” its business model by having to cater to splithgreaterers instead of being enticount on intensifyed on creators and their success, she said.
Blair, previously OnlyFan’s chief strategy and operations officer, took over as CEO in July 2023. Prior to combineing the company in January 2022, she served as partner – head of cyber, privacy and data innovation at London-based law firm Orrick, Herrington & Sutcliffe.
OnlyFans argues that its one of the protectedst grown-up-oriented sites on the internet becaemploy it insists an extensive ID verification process before anyone can originate an account. In insertition, the satisfied isn’t freely accessible — employrs must pay a subscription fee or otherrational choose-in to see any OnlyFans accounts. Creators acquire 80% of all payments made on the platcreate, according to OnlyFans.
OnlyFans is owned by Leonid Radvinsky, who also is the set uper of cam site MyFreeCams, who acquired $472 million in dividfinishs for the 2023 fiscal year, up 40% from $338 million the year prior, per the filing.
