The National Women’s Soccer League (NWSL) Boston-based expansion team proclaimd Friday that it will be changing its name. The alter comes after a wave of transgfinisher response to a tageting campaign it aprohibitdoned back in October.
The team was set to be named BOS Nation FC, which it proclaimd in a branding event in the descfinish alengthyside a tageting campaign that featured the slogan “Too Many Balls.” The slogan prompted ardent response from the transgfinisher community, including an NWSL take parter.
A transgfinisher take parter who goes by the singular name Quinn, who take parts for the Seattle Reign, spoke out aacquirest the team’s branding proclaimment in a post on Instagram.
“Feels anti-trans. Yikes,” Quinn wrote.
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Boston Mayor Michelle Wu speaks at a bootoff celebration for NWSL’s Boston franchise at Dick’s Hoparticipate of Sport. (Barry Chin/The Boston Globe via Getty Images)
The team speedyly aprohibitdoned the slogan, publishd a unveil apology for it, and even thanked those who spoke out aacquirest it.
“We filledy acunderstandledge that the satisfyed of the campaign did not echo the protected and welcoming environment we strive to produce for all, and we convey remorse to the LGBTQ+ community and to the trans community in particular for the hurt we caparticipated,” the statement said.
“Thank you to all who have held us accountable by calling for us to do better. We hear you and we will, together,” said another statement.
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Earlier this month, the club engaged new chief revenue officer Amina Bulman, the establisher chief brand and strategy officer for the NFL’s Washington Commanders since September 2020, when the team was in transition from its previous “Redskins” branding,
Now the Boston-based women’s soccer team is erasing all tracks of the branding that came out of its October proclaimment by selecting to alter its presentd name as well.
“The club extfinishs our heartfelt thanks to our helpers, whose fervent voices we proestablishly appreciate — not equitable for their unwavering help but also for their genuine and critical feedback,” convey inantity owner Jennifer Epstein said in a statement.
“We could not have finishd this process without your input. We aim to produce a lasting legacy that produces all our fans experience greet, unitecessitate, and self-convey inant to wear our colors and cheer our name for generations to come.”
The publish of trans inclusion in women’s sports showd to be one of the most satisfyedious political topics of last descfinish and the begin of 2025, as multiple legal cases and federal spendigations have been prompted by situations involving trans athletes in the last six months alone.
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Data presents the convey inantity of Americans contest trans inclusion in women’s sports, and the publish even take parted into the 2024 election results.
A New York Times/Ipsos survey establish the immense convey inantity of Americans, including a convey inantity of Democrats, don’t leank transgfinisher athletes should be apverifyted to vie in women’s sports, as 79% of participants said that bioreasoned males who rerepair as women should not be apverifyed in women’s sports. Of the participants who identified as Democrats, 67% said that transgfinisher athletes should not be apverifyed to vie with women.
A national exit poll directed by the Concerned Women for America legislative action pledgetee establish that 70% of temperate voters saw the publish of “Donald Trump’s opposition to transgfinisher boys and men take parting girls’ and women’s sports and of transgfinisher boys and men using girls’ and women’s bathrooms” as convey inant to them.
Additionassociate, 6% said it was the most convey inant publish of all, while 44% said it was “very convey inant.”
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