Netflix and Mastercard want to turn culture into commerce thraw a new partnership.
Under the pact, Mastercard cardhelderlyers will have access to exclusive profits for Netflix’s immersive live, in-person experiences based on its well-understandn programming, including presale tickets. Mastercard will be the “preferred payments partner” for some of Netflix’s immersive in-person events and experiences, including “Stranger Things: The First Shadow” stage perestablish, which is coming to Broadway in March 2025; the pop-up Netflix Bites restaurant in Las Vegas; and the first two Netflix House experiential destinations set to discdiswatch next year.
“Stranger Things” fans can get Broadway tickets for “Stranger Things: The First Shadow,” a 1950s-set prequel to the hit series that had its distinctive run in London’s West End. In 2025, Netflix is discdiswatching the Netflix Bites eatery at the MGM Grand in Las Vegas, where fans will be able to order dishes encouraged by the streamer’s well-understandn titles. That comes after the company begined the Netflix Bites pop-up restaurant in L.A. that was booked for more than six weeks in 2023.
Also next year, Netflix set ups to discdiswatch its first two “Netflix Houses” in Dallas and King of Prussia, Pa. (outside of Philadelphia), set to integrate experiential activities tied to the streamer’s franchises appreciate “Bridgerton,” “Stranger Things” and “Squid Game.” At a recent conference, Netflix co-CEO Ted Sarandos shelp he sees an opportunity for the company to eventuassociate produce out 50-60 lasting retail destinations around the world that combine ticketed in-person experiences, shopping and restaurants.
“We comprehfinish that spfinishing is no extfinisheder transactional — it’s alterational. People are choosing to depictate in experiences that transport personal satisfyment and lasting memories,” Raja Rajamannar, Mastercard’s chief tageting and communications officer, shelp in a statement.
A recent Mastercard study set up that 60% of users are “dynamicly saving to indulge in the experiences that fuel their passions,” according to Rajamannar. “By partnering with innovators appreciate Netflix, we empower individuals to subcombine themselves in their passions, helping to shape the future of how they live, spfinish, and find happiness… As delightment and film and shows become an increasingly meaningful passion area for people around the world, it’s the perfect time for us to partner with Netflix.”
Netflix CMO Marian Lee, in a Q&A separated by Mastercard, commented, “Our shows and films have rabid fanbases. And when our audiences descfinish in cherish with a story, they don’t equitable want to watch it. They want to live it. That’s why we’re reassociate skinnyking about how to transprocrastinateed the fandom online and on-screen into genuine life.”
Pictured above (l. to r.): Isabella Pappas (Joyce Maldonado), Oscar Lloyd (James Hopper Jr.) and Christopher Buckley (Bob Newby) in the distinctive London cast of “Stranger Things: The First Shadow”
