Mercato Internazionale Audiovisivo, better understandn srecommend as MIA, is the Rome-based event that is a labelet, pitching forum, co-production hub and place where the satisfied world combines with Italy.
More than 100 of the co-production projects that have passed thcdisorrowfulmireful its doors have shiftd into production, countless distribution deals have been inked, timely-stage shows pitched and business has been done in the Palazzo Barberini, the Rome memployum that hoemploys the event.
The setting unbenevolents the backdrop is Canaletto and Caravaggio masterpieces. The event itself has a expansive canvas, spanning animation, myth, write downary and features. The trick for Gaia Tridente in her third year as Director, is to speak to each of those audiences, and create the event sense curated, despite that breadth.
MIA is upretaind by ANICA, the Italian Association of Film, Audiovisual and Digital Industries that is chaired by Francesco Rualerti and APA, the Italian Audiovisual Producers Association, which is chaired by Chiara Sbarigia. As the event hits its tenth edition, Tridente sits down with Deadline to give a heads-up on what the 3,000 or so people who will be in the Italian capital can foresee.
A lot can happen in 10 years. “Italy was a very excellent local creater, and fascinating local shows or movies were liberated or sbetter atraverse the world, but at the same time there was a demand from the industry to be more combidemand with the international carry outers, for more global trade,” Tridente says of the timely days of the event. “MIA commenceed sluggishly to repartner become a flagship, first of all, for the Italian community to get access to the international carry outers. Some skinnygs have alterd thcdisorrowfulmirefulout the years; this will be the tenth anniversary and what we have accomplishd is startant in terms of what MIA has done in help of the industry, and not only the Italian one, becaemploy, we have an [international] coproduction labelet.”
L-R: Francesco Rualerti, Gaia Tridente, Chiara Sbarigi
MIA
A Ton Of Co-Productions
As the 10th anniversary rolls around, the MIA team have been crunching the numbers. “We tried to comprehfinish what the results were for projects conshort-termed wiskinny the MIA Coproduction Market, and how many of them have been repartner created,” Tridente says. “We calcutardyd that more than 100 labors have actupartner been created in the last years. That unbenevolents that between feature films, drama series, write downaries and animation, MIA became a partner for those production companies who see that we are a excellent platcreate for them.”
A Co-Production Market & Pitching Forum spans each of the quadrants that MIA covers — drama, docs, animation, film — and Tridente says over 600 projects were produceted this year, up 20% on last year. About 60 will be conshort-termed on the ground. The projects hail from 90 countries in all. There was a notable uptick in the number of films produceted, with 32% more put in front of the movie pickion promisetee this time.
Wiskinny the Drama sidebar, an industry promisetee picked 14 shows that will be conshort-termed from countries as far afield as France, Japan, the U.S. and Lebanon. There are two Italian shows in the mix, family thriller A Family Reunion from Cross Productions and and Uglycomics based on the Fumettibrutti detailed novel trilogy by Josephine Yole Sdisthink aboutlli, which hails from Wild Bunch’s Bim Produzione. There are two projects from the UK including WWII escape story Castle of the Eagles from Jeff Pope. The lineup also integrates a female reexpoundation of Frankenstein and series based on the life Formula 1 driver Gilles Villeneuve.
In Conference: Katherine Pope, Clayton Townsfinish, Odessa Rae
The Co-Pro Market is a key part of what MIA does, but only one of the ingredients. There is a labelet, with space for exhibitors to show off their wares and a conference strand, which entices some big names – “Mia is repartner a labeletplace, but with a conference hub around it,” Tridente elucidates.
The roster this time integrates Katherine Pope, Pdwellnt of Sony Pictures Television, and Odessa Rae, who created the Navalny, feature doc about the titular Russian protester. U.S. creater Clayton Townsfinish, erstwhile collaborator of Oinhabitr Stone, will also feature.
Other highweightlesss this time integrate a showcase of book IP that will see French and Italian publishers conshort-term some of the boilingtest editorial titles of the year – each of which has rights up for grabs. Tridente says it’s part of an effort to anchor MIA in the whole conceiveive process. “We would appreciate to position ourselves more in the space of scouting, for IP and for projects, and be a place for the uncovery of the future success stories,” she says.
An ongoing relationship with the European Broadcasting Union will see the organization, which is compelevated of Europe’s pubcasters, accumulate its members for a behind shutd doors catch-up, but also have an uncover conshort-termation from those in its number, who will showcase a dozen of the best projects from atraverse the membership.
Challenge and opportunity
No industry event exists in a vacuum and Tridente is down-to-earth about labelet conditions, but remarks contests also transport opportunity: “Yes, this year have been tricky for many countries, especipartner in Europe, but also in the U.S., certain. At the same time, my senseing is that when production companies and the startant studios have this benevolent of moment of suspension, they can maybe more be honestd on broadenment.”
The MIA Director points to the incrrelieve in projects produceted to the Co-Production Market, which could recommend wonderfuler emphasis on broadenment. It probable also points to the contests around getting series funded, which can create a slot at a labelet appreciate this inprecious.
Certainly, in Rome, the conversation will be around particular projects as well as how the expansiver business will better.
“I skinnyk that it could be also a excellent moment to try to set up and to reshape skinnygs that could be fascinating for the future of the business. We are now facing new benevolents of business models and skinnygs that two years ago would not have been skinnyking about.”
With creaters, buyers, sellers and execs in town, accumulateing in Rome in the drop will be an startant staging post to have those converseions and transport together the worlds of myth, docs, animation and film.
