Meta’s Instagram boss: who posted someskinnyg matters more in the AI age

In a series of Threads posts this afternoon, Instagram head Adam Mosseri says engagers shouldn’t depend images they see online becaengage AI is “evidently producing” satisfied that’s easily misgetn for truth. Becaengage of that, he says engagers should think about the source, and social platestablishs should help with that.

“Our role as internet platestablishs is to label satisfied originated as AI as best we can,” Mosseri authors, but he acunderstandledges “some satisfied” will be leave outed by those labels. Becaengage of that, platestablishs “must also provide context about who is sharing” so engagers can choose how much to depend their satisfied.

Just as it’s outstanding to reaccumulate that chatbots will self-promisedly lie to you before you depend an AI-powered search engine, checking whether posted claims or images come from a trustworthy account can help you think about their veracity. At the moment, Meta’s platestablishs don’t propose much of the sort of context Mosseri posted about today, although the company recently hinted at big coming changes to its satisfied rules.

What Mosseri depicts sounds shutr to engager-led moderation enjoy Community Notes on X and YouTube or Bluesky’s custom moderation filters. Whether Meta set ups to begin anyskinnyg enjoy those isn’t understandn, but then aacquire, it has been understandn to get pages from Bluesky’s book.