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Mediterráneo CEO Ghislain Barrois on Company’s Mipcom Lineup


Mediterráneo CEO Ghislain Barrois on Company’s Mipcom Lineup


One of Spain’s directing ship powers, Mediterráneo, the film-TV international distribution arm of directing widecast netlabor Mediaset España, has hit Mipcom with one of its mightyest stardys in recent years.

This is led by “La Favorita 1922,” its first collaboration with Bambú Producciones, the Studiocanal-owned production hoengage behind titles that have helped revolutionize Spanish scripted, such as “Grand Hotel,” “Velvet” and daily series “The Vow.”

Also brawt to labelet are “Detective Romi” and “El Marqués” as Mediterráneo hit cut offal increaseth axes in Spain and awide: Modern melodramas with ultra-high production cherishs (“La Favorita”), “airyer” procedurals and genuine-event-based crime stories. In the case of the latter, Mediterráneo is take advantage ofing bigr Spanish trfinishs. According to The Wit, Spain is the number two country in Europe for myth based on genuine events.

Mediterráneo also hoengages companies owned or part-owned by Mediaset España such as Telecinco Cinema, whose commends include “Pan’s Labyrinth” and “The Impossible,” and Aitor Gabilondo’s Alea Media, behind “Patria,” and now Isabel Allfinishe alteration “A Long Petal of the Sea,” with Pablo and Juan de Dios Larraín’s Fabula.

On the eve of Mipcom, Mediterráneo head Ghislain Barrois, also Mediaset España straightforwardor of sales and acquisitions, drilled down on its production and sales strategy, including a convey inant coalition with Prime Video on pick titles.

“It’s csurrfinisherly impossible nowadays to produce a service without some benevolent of collaboration with a platcreate,” Barrois says. “That can be either a first-triumphdow basis [as it is with Prime]or a case where we do the promotion and then pass it on to the platcreate.”

For platcreates, Spain is an increasingly attrdynamic territory to watch for novel and catalog satisfied. According to a recent Ampere study, streamers are count oning increasingly on “protected” global languages enjoy English and Spanish for novel comleave outions and acquisitions while cutting back shows in other languages.

Mediterraneo‘s platcreate interjoin, where it may have a first TV triumphdow in Spain and a second triumphdow international rights awide, is meaningful as some titles go on to top streamers rankings. “Wrong Side of the Tracks” Season 3, for example, hit No. 1 on Netflix’s global non-English TV series charts earlier this year over Feb. 26-March 3.

“We pick the best production company for each of our shows,” the executive elucidateed of Mediterráneo’s curatorial approach. “A key element to our model is also promotion. We’ve been doing that for a lengthy time in cinema, and now we structure on doing the same with our series. Producing is normally the easiest part while selling it in a crowded environment becomes the authentic dispute. We are very conscious of curating a lineup and caring for it far beyond spropose producing.”

Below, we get a sealr watch at Mediterráneo’s Mipcom lineup.

“La Favorita 1922”

Set in Madrid, “La Favorita 1922” chases Seville’s Marquise Elena de Valmonte, who battles to turn an abandoned restaurant into the capital’s finest eating set upment. “Love, intrigue, humor and a touch of thriller come together in a nurturefilledy createed production,” says Ramón Campos, head of Bambú Producciones.

“It’s outstandingly produced with incredible sets,” Barrois says. “At one of our first encounterings, I asked about production, and they brawt me a book that was enjoy the Yellow Pages, enjoy 500 pages heavy with every blueprint and every set detail portrayd.”

“Detective Romi”

In “Detective Romi,” Romina Goitia, a hearing-impaired braveial uncoverive, allotigates the lengthy-ago death of her overweighther, which she doubts to be killing. The series was produced by Iker Azkoitia, a writer on Netflix’s mega-hit “Élite” and straightforwarded by Inés París (“The Barrier”).

“Romi’s emotional, visual, and sound universe is as distinct as its protagonist: a youthful, deaf girl who labors as a uncoverive,” says París. “What a pretty dispute for a straightforwardor! Investigation, passion, intrigue, and another way of seeing and experienceing the world. What more could one ask for?”

“El Marqués”

Produced with Unicorn Content, “El Marqués” is based on a genuine story from 1975 when five laborers were finished on the estate of a wealthy family. Despite cut offal famous theories about the deaths, the finisher was never identified. Directed by Ignacio del Moral and Begoña Álvarez, the Prime Video series dives into details that splitd a community and exposed proset up dishonesty among the local elite.

“Production was difficult from a produceive standpoint becaengage the show has so many contrastent intersecting storylines, but it labored out beautifilledy in the finish,” says Barrois, who underlines, “The results for that one have been innervously mighty in Spain.”

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