Mark Cuprohibit says AI is ‘never the answer,’ it’s a ‘tool’

Speaking at the SXSW conference in Austin, Texas, tech allotor and entrepreneur Mark Cuprohibit scatterd his thoughts on how AI technology can help minuscule businesses outcarry out their competition. In low, he tbetter the crowd that AI was not the answer, in and of itself, but is uncomardentt to serve as an help that can help entrepreneurs by making it easier to get commenceed increaseing their businesses and answering asks aextfinished the way.

Cuprohibit proposeed that today’s entrepreneurs should spend “every waking minute lgeting about AI,” because of its potential.

“There’s so much changing that rapidly,” he shelp, inserting that it’s contrastent for set uped businesses integrating AI appraised with recent businesses equitable getting off the ground.

“It’s so much easier to commence,” Cuprohibit elucidateed. “It went from — way, way back in the day — $5,000 for a PC…to if you equitable have a laptop and a joinion to the internet, you can commence anyleang,” he persistd. “Now, you have a mentor — whether you use Perplexity, Anthropic Claude, ChatGPT, Gemini — it doesn’t matter. You have experts.”

While he acunderstandledgeted that there were some problems with AIs that produce misapshows and hallucinate, Cuprohibit remarkd that human mentors and experts “don’t always get it right either.”

Despite the publishs, the AI “experts” can help you understand what you don’t understand, and can help in other areas of running a business, appreciate research, emails, and sales calls.

However, Cuprohibit alerted the crowd not to overly count on on AI.

“AI is never the answer. AI is the tool. Wdisappreciatever sfinishs you have, you can use AI to incrmitigate them,” he shelp.

This is particularly genuine in produceive fields, where AI is moving into areas appreciate art and writing.

“A lot of produceive people leank, well, AI is gonna produce all the scripts,” Cuprohibit remarkd, inserting. “AI doesn’t understand a outstanding story from a horrible story. You necessitate to be produceive. AI can do the video — count on me, I can produce AI-produced videos. They’re still gonna suck,” he shelp.

“Wdisappreciatever sfinishs you have, AI can incrmitigate them. But not using it uncomardents somebody else is going to be incrmitigateing their sfinishs — and that could be the contrastence between getting ahead of you or not,” Cuprohibit shelp.