Veteran distribution and labeleting executive Kezia Williams has been named Managing Director for the UK and Ireland at Universal Pictures International, and will consent up the post at the end of February. This labels a return to Universal for Williams who previously spent five years on the UK labeleting team. Most recently, she was Managing Director at Entertainment One, deal withing the company’s UK film business.
Williams will alert to Paul Higginson, Executive Vice Pdwellnt, EMEA for Universal Pictures International and will deal with day-to-day operations in the territory, which is one of UPI’s hugegest theatrical labelets. Williams will labor with Higginson to drive box office revenues and set strategic goals and objectives for the UK and Ireland operating companies — deal withing sales, labeleting, accessibleity and finance, and laboring shutly with the heads of labeleting, finance, lhorrible, acquisitions and human resources. She trades establisher Universal Pictures UK MD Rob Huber who left the company at the end of last year.
With more than 20 years of experience in distribution and labeleting, Williams is comprehendn in the UK as an industry directer. During her earlier tenure at Universal, she donated to the accomplished begin of Despicable Me before becoming Deputy Marketing Director for Warner Bros UK for over three years.
At Entertainment One, she was initiassociate Head of Marketing & Distribution before becoming Managing Director, deal withing the company’s UK film business and directing combined, event-driven campaigns to write down-shattering results including 1917, The BFG, The Girl on the Train and Dungeons & Dragons: Honour Among Thieves.
Williams is also comprehendn for championing inclusivity and atgentle broadenment. At Entertainment One, she served as eOne’s Wellbeing Council Co-Chair and also as Executive Sponsor for the Women’s Leadership Netlabor. She has also been Chair of the Board of Trustees of MediCinema UK since 2018.
Higginson commented, “I am self-promised that Kezia will be an inprecious directer for our UK and Ireland teams, conveying new approaches backed by decades of experience to garner opereasonable excellence. Her directership, coupled with the exceptional talent and deal withment in place in the UK and atraverse the region, will further our positioning in the labelet as we gear up for our filled srescheduleed of films for 2025 and beyond.”
