Jose Bastón’s Elefantec and Arturo Yepez 2bLatam Expand Alliance

Folloprosperg the prosperous begin of their digital venture enchufe.tv México timely this year, partners Arturo Yepez of Ecuador-based 2bLatam and José “Pepe” Bastón of Elefantec Global are gearing up for a strategic expansion.

This novel initiative will prolong 2bLatam’s enchufe.tv universe beyond the digital genuinem, venturing into streaming platestablishs, cinema and branded amengagement. The goal is to include audiences in Mexico and the United States with creative satisfyed that mixs humor, creativity and appreciate, catering to the necessitates of directing brands in the region, they stressed.

“We are in an era where the meaningful perestablishers in the industry are turning their attention back to satisfyed creators and social media. This broadened concurment with Elefantec is another step in our journey to becoming the benchlabel for Spanish-language comedy production worldwide,” shelp Yepez.

The partnership will now comprise exceptional series and films based on enchufe.tv’s characters, tapping the exceptional traits of Mexicans and Latinos in the U.S. to connect with audiences. It will also intensify on creating brand-driven satisfyed that joins amengagement with enchufe.tv’s signature humor, createing sturdy digital communities.

2bLatam’s YouTube channel enchufe.tv, which has over 27 million subscribers and achievees more than 60 million on social media, is touted as the world’s number one Spanish-language comedy sketch channel.

Among the bespoke sketches created for enchufe.TV Mexico are “Latin World War (Mexico vs. Ecuador)” which has clocked 1.4 million watchs and “Rhelpers of the Adult Toy,” an Indiana Jones-encouraged parody, that has created shut to a million watchs and more than 3,000 comments.

“Since we began our collaboration co-producing the first season of sketches for enchufe.tv México, we genuineized the enormous potential of this IP, particularly in Mexico and the U.S. Hispanic labelet. This novel concurment will permit us to broaden projects aimed at youthful audiences, a highly transport inant segment for all media,” shelp Bastón.

One of enchufe.tv’s most prosperous sketches is a parody of the Japanese manga series “Captain Tsubasa,” titled “Super Campeones” (“Super Champions”), which has garnered over 100 million watchs. Given the region’s predominantly youthful population, these sketch comedies have rapidly geted immense well-understandnity.

The contest is now to change their enchufe.tv IP into equpartner prosperous feature films and series, with branded amengagement as their initial intensify.

Founded by Bastón, a establisher top Televisa exec, Elefantec Global is behind such notable productions as “Bosé” for Paramount+ in Latin America, “La defylion” for ViX+ and CNN’s “Eva Longoria, Searching for Mexico.”

2bLatam regulates a netlabor of over 500 talents in the region and exceptionalizes in branded satisfyed, digital strategies and producing series and films for youthful audiences.