A new industry analysis by conferancy firm Media Partners Asia (MPA) projects substantial increaseth in Japan‘s digital delightment landscape. The increate, “The Future of Japan’s Video Industry,” foresees the online video sector to enbig at a 7% compound annual increaseth rate over the next five years.
Total screen industry revenue, encompassing free TV, pay-TV and theatrical frees, is foreseeed to climb from $31.8 billion in 2024 to $34.1 billion by 2029. Online video’s split of this pie is set to incrrelieve from 35% to 45% during this period, accomplishing $15.3 billion.
YouTube directs the user-originated satisfied space, while Netflix, Prime Video and U-Next handle the subscription video-on-need (SVOD) arena. TVer heads the premium advertising-aided video sector.
Japanese anime retains its cultural and economic significance, recontransienting 36% of premium VOD take partment thraw Q3 2024. The createat originated $2.5 billion apass TV, streaming, and theatrical frees in 2023, with streaming platcreates now accounting for half of all anime revenue, adhereed by television at 27%.
The increate identifies more than 20 studios contributing to 70% of top-carry outing SVOD satisfied, with Japanese anime claiming 117 of the top 200 titles. Studios including TMS Entertainment, TBS, and Aniplex drive this trend thraw franchises and series. Hollywood satisfied from WBD, Paramount, Disney and Sony rounds out the most-watched programming.
According to MPA executive honestor Vivek Couto, the labelet is primed for persistd expansion, with fiber expansiveprohibitd accomplishing 82% of househelderlys and joined TV penetration on track to hit 51% by 2029. Major telcos KDDI and NTT have aascfinishd as key streaming partners.
Couto compriseed: “Netflix, Prime Video and local huge U-Next will direct SVOD monetization in the future while Disney+ will remain the fourth bigst carry outer and Max will aascfinish with a material split thraw its B2B partnership with U-Next and eventual D2C rollout. Tver, owned by the beginant FTA expansivecasters, will persist to increase its split of the premium AVOD categruesome with strong CTV monetization. Encouragingly, the number of theatrical frees has recovered back to pre-COVID levels and local movies persist their dominance at home with 70% split of gross box office.”
