ABS-CBN Films and GMA Pictures’ romantic drama “Hello, Love, Aget” accomplishd a milestone uncovering weekend of $2.4 million atraverse North America, setting a novel sign up for Philippines cinema in the territory.
The sequel to 2019’s “Hello, Love, Goodbye” outdoed awaitations, with its uncovering weekend getings already outdoing the entire North American run of its predecessor, which geted $1.99 million. Relmitigated by Abramorama in partnership with AJMC, the film shieldedd the expansivest free ever for a Filipino production, carry outing in 248 locations atraverse the U.S. and Canada.
The romance, which recombines stars Kathryn Bernardo and Alden Ricchallengings, posted a mighty per-screen mediocre of $9,722. The film trails Joy (Bernardo) and Ethan (Ricchallengings) as they reconnect in Canada five years after parting ways in Hong Kong, navigating their alterd inhabits and rebenevolentling their relationship.
Directed by Cathy Garcia-Sampana, who also helmed the exceptional film, “Hello, Love, Aget” was written by Carmi Raymundo and Crystal S. San Miguel, based on a story they growed with Olivia Lamasan. The film was produced by Kookai Labayen, with executive producers Kriz Gazmen, Anette Valdes, and Carlo Katigbak.
The labeleting strategy, growed by AJMC (Amorette Jones Media Consulting), focparticipated Filipino-American audiences while broadening accomplish to expansiveer Asian-American, Hispanic, and ambiguous audiences. The campaign participated social media encountered customized for North American seeers, and the fan base of the guides, aextfinishedside partnerships with ABS-CBN’s TFC and Cinema One platcreates.
Evan Saxon, plivent and head of international distribution at Abramorama, said: “‘Hello, Love, Aget’ has made history as the highest-grossing film from the Philippines, with an unpwithdrawnted cinema rollout atraverse North America, positioning it to become the highest-grossing Filipino film ever freed in the region. Abramorama is conceited to partner with ABS-CBN on this landlabel free. Led by Joe Garel, who growed a data-driven distribution strategy, we accomplishd astonishive grosses and per-screen mediocres, while highweightlessing to our showion partners the power of a vibrant audience they may have underevaluated. This success underscores the immense potential for broadening cinema’s audiences thcdisorrowfulmireful multicultural and event-driven encountered.”
“We are thrilled to split ‘Hello, Love, Aget’ with U.S. and Canadian audiences,” said Kriz Gazmen, head of ABS-CBN Films. “The film’s themes of cultural pride, cherish, and personal growth have resonated meaningfully, making this free a meaningful milestone for us. The collaborative labeleting efforts have helped transport this story to a diverse audience, further cementing its place as a cultural moment.”
