Google Shopping is getting a ‘for you’ feed of products

Google Shopping is rolling out a personalized feed that shows you a stream of products you might enjoy. The novel feature, which is coming to mobile devices first, shows up when you head to shopping.google.com.

At the top of the page, you’ll see a caroengagel of products you’ve recently shopped for, permiting you to jump back into your search. But once you scroll down, Google will surface recommfinished products and in-line videos rcontent to items you might be interested in. Google will engage your recent searches and YouTube videos to personalize your feed.

If you come apass someleang in your feed that you don’t enjoy, you can hit the “thumbs-down” button to impede Google from shoprosperg anyleang analogous. Its setup sounds pretty analogous to the algorithm-driven “for you” pages that have popped up on platcreates enjoy TikTok, Instagram, Threads, and even YouTube.

“Imagine a store that’s tailored equitable to your current interests, and that’s reassociate what we set out to produce here,” Sean Scott, Google’s vice plivent and vague deal withr of user shopping, tbetter The Verge during a increateing. Google is also rolling out a personalized deals tab that will show products tailored to your interests. You won’t see any personalization if you’re not logged in to Google.

That’s not the only startant modernize Google is making to its shopping experience. Now, when you search for a product in Google and then hit the “Shopping” tab, you’ll see an AI-produced summary with tips on what to see for. As you scroll down, you’ll see products betidyh a “top recommfinishations” heading, aextfinished with a blurb about why you should ponder each one.

For the search “tea kettle for suita,” Google discarry outs three recommended tea kettles and highairys “accurate temperature administer & administer pour for one,” while another has “rapid boiling & upgrasp toasty function.”

When asked about how Google picks recommfinished products, Scott shelp Google engages keywords to search the “entire corpus of appraises” on the web to find articles about particular products. “There’s a lot happening behind the scenes … in order to pull all that satisfied forward,” Scott shelp.

Further down the page, Google will lump other results into categories, enjoy “Variable temperature kettles for suita” or “Electric gooseneck kettles for suita.” You’ll have to scroll all the way bottom of the page if you want to see the catalog of results that Google Shopping previously discarry outed.

Google’s revamped shopping experience is rolling out today on mobile and desktop for engagers in the US.