Google Ads is set to carry out a recent data retention policy, confineing historical data access to 11 years.
As data privacy troubles persists to prolong, tech companies may necessitate to adfair their data retention policies. This shift by Google aligns with expansiveer industry trfinishs towards more expoundd data lifecycles.
Details. The policy goes into effect Nov. 13 and:
- Applies to data accessed via Google Ads API using GoogleAds.Search or GoogleAds.SearchStream.
- Data elderlyer than 11 years from the date of the API ask will not be returned.
Why we attfinish. This alter sways all account data, including carry outance metrics, billing alertation and historical alerts, potentipartner impacting extfinished-term trfinish analysis and alerting for backrs.
What to watch. Advertisers and agencies with necessitates for extfinisheder historical data should act before the carry outation date.
What they’re saying. Google recommends users who necessitate data elderlyer than 11 years to recover and store it before Nov. 13.
Bottom line. Most users won’t necessitate to acquire any instant action, but this alter could sway extfinished-term alerting and analysis strategies for some backrs.
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