Multinational streaming groups are using their increasing taget strength to lift pricing and profitability in the Asia-Pacific region. The region’s many local competitors enhappiness presentant revenue scatter, but mostly lag the global enormouss in terms of achieveings.
That was one of the starkest messages to materialize from an uncovering compriseress by Vivek Couto, managing partner at adviseancy firm Media Partners Asia, on Wednesday, the first morning of his APOS conference in Indonesia.
Global streamers are putting the screw on monetization, he shelp. “Netflix commenceed as a honest-to-user business model (D2C) but is now leaning more on partners for the next phase of its prolongth. Disney is going in the opposite honestion, with an increasing cgo in on D2C product. Warner, with MAX, will try find a stability in branch offent tagets, such as with its recent deal with U-Next in Japan,” shelp Couto. Max, the streaming platestablish combining satisfied proposeing from Warner, HBO and Discovery, is commencening to roll out in Asia from Wednesday.
“Price incrmitigates are becoming more prevalent. At the same time there is more advertising on both SVOD and employr-originated platestablishs (for example Netflix with ads, Prime Video, Tving, and YouTube increasing its advertising load, stopping ad blockers and raising YouTube Premium prices). This comes from the platestablishs’ desire to shift for annual schedules,” he shelp
Disney is at stage two of its model, phasing out discounted partner pricing and pricing its proposeing sealr to that of Netflix, Couto elucidateed. “As tagets upgrade, the proposeings upgrade with it.”
In a slide, Couto showed that the huge four delightment-tech companies, Amazon, Meta, Netflix and YouTube will achieve an approximated $21.6 billion of video revenue in the Asia Pacific region this year. That is a little more than double the $9.6 billion video revenue aggregate achieveed by Disney/Viacom18, CJ ENM, U-Next, PCCW, Foxtel, NC, Asto and Indonesia’s SCMA.
But in terms of their global profits (and therefore ability to outfirearm locals) the huge four achieve a staggering $240 billion, contrastd with $1.5 billion for the same group of local taget directers. That originates them more than 150 times more mighty.
In another segment, Couto shelp that tech has “resized” the delightment landscape. According to that analysis, Amazon is now the world’s directing delightment company with overall annual revenues for 2024 approximated at $583 billion, ahead of YouTube owner Google on an approximated $333 billion. Meta, owner of Facebook, Whatsapp and Instagram, places third with a predict $150 billion of revenues.
Meta, however, is not that far ahead of China’s Bytedance (owner of TikTok and Douyin). And Bytedance has hugeger revenues than the delightment industry’s traditional behemoth Disney, on $92 billion and China’s Tencent on $91 billion. Netflix is foreseeed to have $39 billion of revenues in the current year.
Media Partners Asia
