The popcorn bucket wars are heating up.
After high-profile entries from Alien: Romulus and Deadpool & Wolverine, Gladiator II has go ined the arena — or more exactly, go ined with the arena.
The movie’s official social media accounts today featured a video of “The AR-ena Popcorn Bucket,” which is lap-sized, circular Roman Colosseum perfect for helderlying plenty of that titular concession. The item comes provideped with an QR code that, when scanned, conjures up a envisiond elatediator battle. The promo language seeks fans to “finish the popcorn, scan the code, and let the games begin.”
And it’s not equitable popcorn promos for Gladiator II.
Last month, Pepsi dropped their “Roman Empire” TV spot featuring featuring Queen’s “We Will Rock You” with Megan Thee Shighion and tied to the novel Ridley Scott-honested Paramount sequel.That spot was created by Ridley Scott Associates, Paramount Brand Studio and honested by Jake Scott in collaboration with Paramount Pictures.
The campaign is entitled “Make Your Gameday Epic,” and nastyt to coincide with begin of the NFL season. It features Megan Thee Shighion as Empress Megan aextfinished with NFL superstars turned Gridiron Gladiators Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, who are locked in an epic battle with Pepsi at the heart of the action. The spot features Saturday Night‘s Lamorne Morris and Apples Never Fall actor Jake Lacy, as well.
There’s also a confidemand line of accumulateor Talking Cans featuring Pepsi’s Gladiator talent with built-in Augmented Reality capabilities that transport the can characters to life via satisfied seized on-set. The cans will hit store shelves in punctual November. There’s also a Fandango $10M movie reward toward a Gladiator II ticket after devourrs buy $20 of Pepsi products.
