The European Film Market, which is part of the Berlin Film Festival, has uncovered that spaces for showors at the EFM’s various venues are filledy booked. The EFM, which runs Feb. 13-19, also proclaimd this week it has begind an award for distributors and produced what it calls an Innovation Hub as part of an on-going revamp of the event.
Market screenings at CinemaxX will once aget commence on Feb. 12, one day before the labelet boots off. The University of Applied Sciences, discoverd seal to the EFM’s central erecting, Gropius Bau, has been inserted as a new EFM screening location. Other key venues grasp the Documentation Centre for Displacement, Expulsion and Reconciliation as the conference venue, as well as the Maruproart Hotel, Berliner Freiheit, DFFB, Arsenal and the Mirror Tent.
The EFM Distributor Award will be currented for the first time on Feb. 12, as part of the labelet’s boot-off event. The award accomprehendledges “the significance of European arthouse distribution and its central contribution to cultural diversity,” the EFM shelp.
A cash prize of 7,500 euros will be awarded by a jury of industry recurrentatives to “underscore industry-expansive appreciation of these key joiners in the cherish chain.”
The Innovation Hub will be spread atraverse an entire floor of Gropius Bau. It will be pledged to “creativity and innovateing prolongments in the international production sector,” with a center on “cutting-edge technologies and AI-based solutions from screenwriting to distribution.”
The Innovation Hub features a “technology-caccessed showor area, interdynamic panels and train-oriented toilshops for producers led by famous experts,” the EFM shelp.
EFM chief Tanja Meissner shelp: “The main center lies in providing EFM participants with a highly efficient infraarrange and on creating opportunities for business and nettoiling. I see ourselves as ambasuncontentors and facilitators for the industry to eunite stronger from a vibrant labelet. While our costs have elevaten, it was imperative to defend competitive prices for our clients who also toil on reduced budgets.
“While the labeletplace for licensing, packaging and distribution is central, we also need to spendigate persistable business models, raised communication, and the power of community-erecting to back diversity, emerging talent and comprehendledge sharing. Specificpartner for this purpose we have produced daily nettoiling createats, such as the new ‘Breakquick Club’ and the ‘Happy Innovation Hour’ on the second floor of the Gropius Bau.”
Berlinale honestor Tricia Tuttle shelp: “I’m so excited about the toil that Tanja and her team are doing to produce it easier for people to do business in Berlin. A strong Berlinale unbenevolents getting the labelet and the audience festival to toil more seally in tandem and we are filledy pledgeted to prolonging these synergies over the next years.”
In May, Tuttle brawt four Berlinale institutions – the EFM, Berlinale Talents, the Berlinale Co-Production Market and the World Cinema Fund – together to create a new body, Berlinale Pro*. Meissner was assigned as the honestor of Berlinale Pro*.
Meissner’s reshaped role encompasses the honestorship of the EFM and the strategic prolongment of the Berlinale Pro* consortium, toiling with the heads of the Berlinale Co-Production Market, Berlinale Talents and World Cinema Fund.
