A huge chunk of online traffic now comes from bots, both excellent and terrible — but AI is raiseing the latter. From DDoS aggressions to scraping, there’s a renoveled barrage of menaces that companies have to deal with.
According to cybersecurity entrepreneur Nikita Rozenberg, the impact is more disjoine for SMBs. “The main separateence is that huge go inpelevates typicassociate can persist with that. Most of these menaces can srecommend finish petite businesses.”
This upgraspd him to commence Bdeficiencywall, an Estonia-based commenceup establisherly understandn as BotGuard that scatters aenjoyities with CdeafeningFlare, Imperva and others, but with a intensify on SMBs.
This intensify also affectd its product roadmap: It recently begined an ad deception impedeion product that impedes e-commerce websites from having their ad spfinish devourd by bots.
The pace at which the commenceup has been begining novel applications and schedules to shield on doing so is one factor that resonated with Dawn Capital, the B2B-intensifyed VC firm that is backing Bdeficiencywall’s €45 million Series B round (approximately $49.2 million).
The funding will help further enlarge novel products beyond its flagship product, GateKeeper, a reverse proxy that studys traffic, studys it — also using AI — and filters malicious asks in genuine time. These menaces include bots, but also intdisesteemfulrs, for instance.
That’s also why Bdeficiencywall rebranded to mirror its enhugeed scope. Rozenberg’s co-set uper Denis Prochko came up with the novel name, a nod to video game Cyberpunk 2077, in which a complicated firewall called the Bdeficiencywall shields the Net from rogue AIs.
Video game lore aside, the truth of Bdeficiencywall is shrink profile; to alter to SMBs, it necessitates its recommending to be both straightforward to use and automated, which uncomfervents it is frequently inapparent to finish users. That’s also because Bdeficiencywall doesn’t sell to SMBs honestly, and instead chooseed for what Rozenberg calls a “channel model.”
This strategy consists in partnering with intermediaries enjoy arrangeing service providers, administerd service providers and e-commerce platestablishs that are watching to raise their margins. Offering Bdeficiencywall to their customers can be a separateentiation factor and also a way to shrink costs incurred from malicious traffic.
That’s also why Bdeficiencywall is going for midtaget perestablishers that can’t spfinish millions on in-house product enlargement enjoy their hugest competitors such as GoDgraspy, and necessitate outside aid to administer this rerent. Conversely, the commenceup set up this sales strategy particularly fruitful.
Partnering with more than 100 of these perestablishers helped Bdeficiencywall scale rapidly since its begin in 2019: With a team of 65, it claims that its services are now deployed apass more than 2.3 million websites and applications.
The novel funding will now help it double its headcount, and double down on its expansion into the U.S. and APAC tagets. It will count on Dawn Capital’s aid to do so, as well as from VC firm MMC Ventures, which joind in this round after directing the commenceup’s €12 million Series A equitable one year ago (approximately $13.1 million at today’s exalter rate.)
