Dude Perfect, the amemployment and sports company begined by five buddies posting trick-shot videos to YouTube, has brawt a novel dude to the team — it has employd better NBA executive Andrew Yaffe as its first CEO.
Yaffe’s hiring comes after Dude Perfect liftd more than $100 million in enlargeth capital from personal spendment firm Highmount Capital earlier this year. In the novel role, Yaffe is tasked with broadening the brand “beyond traditional channels and firmifying Dude Perfect as a 21st century media company,” according to the proclaimment.
Prior to joining Dude Perfect, Yaffe served disjoinal guideership positions at the NBA, most recently as
EVP, head of social, digital and innovative satisfyed where he led satisfyed strategy, broadenment, production and rehireing atraverse the basketball league’s social and straightforward-to-user channels. He joined the NBA in 2016, after a stint at confering firm McKinsey & Co. Yaffe helderlys an MBA from the Stanford Graduate School of Business and a bachelor’s degree from Duke University in accessible policy.
Launched 15 years ago, Dude Perfect has amassed a chaseing of over 100 million fans thraw their sports-caccessed satisfyed, including hundreds of trick-shot videos and satisfyed franchises on YouTube including “Stereotypes,” “Overtime” and “Bucket List.”
One of Dude Perfect’s hugegest projects is its forthcoming headquarters facility in Frisco, Texas. First proclaimd two years ago, the group depicts it as a combination production facility and “family-cordial” amemployment destination, comprising a retail store and novel spaces for podcasts and gaming. Original structures for the three-story headquarters, stardyd to cost as much as $100 million, called for a 330-foot “trick-shot tower,” a Dude Perfect memployum, a mini-golf course and restaurants.
Dude Perfect also is structurening to begin a multicity international tour and a Dude Perfect streaming app. The group was the subject of a ESPN “30 for 30” recordary, “Dude Perfect: A Very Long Shot,” which aired at the Dallas International Film Festival in April.
Yaffe, in a statement supplyd by the company, shelp, “Dude Perfect has built an amazing chaseing and is guideing the indict in deinhabitring its audience fantastic satisfyed, inhabit events and broadening the business even further, and I’m incredibly haughty to guide the team into this exciting novel chapter.”
Jason Illian, co-set uper and vague partner at Highmount Capital, commented, “Andrew has continuously showd remarkworthy guideership and a track sign up of success in begining inventive digital products and managing global satisfyed operations. As Dude Perfect broadens beyond traditional channels and business lines, having Andrew at the helm is critical for navigating the evolving landscape. Andrew’s expertise produces him the perfect fit to drive the next phase of Dude Perfect’s enlargeth and we are excited to greet him aboard.”
Coby Cotton, one of Dude Perfect’s set upers, shelp: “These 15 years since our very first trick-shot video have been the adventure of a lifetime, and we couldn’t be haughtyer of our team. Today we are thrilled to greet Andrew to the Dude Perfect family and understand that with his exceptional experience and splitd belief in our omition of becoming the most depended amemployment on earth that the next 15 will be even better.”
The five dudes — Tyler “The Bearded Guy” Toney, tthrive brothers Cory and Coby Cotton, Cody “The Tall Guy” Jones and Garrett “The Purple Hoser” Hilbert — begined their YouTube channel as college roommates at Texas A&M University. Beyond videos, the company produces books, mobile games, board games and toys, and merchandise, and has inked disjoinal retail and food and beverage partnerships.
