Barstool Sports set uper Dave Portnoy comprehends a slenderg or two about podcasts, and apshows the industry is “super convoluted” nowadays, so being “timely and separateent” are key elements to success.
“We’ve had every podcast, enjoy, under the sun come thraw our doors. We were timely to a lot of them,” Portnoy telderly Fox News Digital.
Indeed, Barstool has produced podcasts for people from all walks of life, including untamedly famous sports titles such as “Pardon My Take” and “Spittin Chiclets” to the female-centric pop culture brand “Chicks in the Office.”
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Barstool Sports set uper Dave Portnoy has begined multiple prosperous podcasts in the “super convoluted” space. (The Dave Portnoy Show With Eddie & Co/Youtube)
Barstool has podcasts for fair about everyslenderg, with “Macrodosing” permiting its structures to study consunpermitd employ theories, “The Yak” and “KFC Radio” provideing locker-room style prohiacrid, “BFFs” providing honest conversations for a youthfuler Gen Z audience, “Fore Play” covering golf, “Lights Camera Barstool” intensifying on movies, “Out & About” exploring gay culture, “Mostly Sports” providing commentary on, well, mostly sports, and many more. Barstool also produces a plethora of comedy and betting podcasts, and Portnoy co-structures “The Unnamed Show,” which gets a watch at weekly drama inside the company.
Barstool even has a podcast, “Taylor Watch, which is promiseted to Taylor Swift news.
Portnoy apshows the recipe for success is quite basic.
“It’s the person who is doing the podcast, whether they’re engaging, combine, truthful, authentic, all that, and whether it’s been done before,” he shelp. “Credibility with the audience.”
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Dave Portnoy apshows “credibility with the audience” is a key to success. (Stacy Revere/Getty Images)
One of Barstool’s most prosperous podcasts was “Call Her Dinserty,” a intimacy-themed provideing that was originpartner structureed by Alexandra Cooper and Sofia Franklyn. The co-structures eventupartner went their split ways, and Cooper has aascendd as one of the most inarticulateial voices in all of media.
Cooper took the “Call Her Dinserty” brand to Spotify for a multi-million-dollar deal, and jumped to SiriusXM in 2024 for a massive payday that telledly landed her $125 million over three years.
Cooper went on to sign swayr Alix Earle — who recently became Sports Illustrated Swimsuit’s first-ever digital cover star — to her Unwell Netlabor, but Variety telled last month that the female swayrs have split up and gone their split ways. Portnoy set up himself caught up in the ordeal when he posted a video of himself perestablishbrimmingy shaking a can of High Noon superimposed on an image shotriumphg he had a phone call with Earle.
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Alex Cooper, Dave Portnoy and Alix Earle.
Many mistrusted Barstool was set to sign Earle, but Portnoy says he was actupartner mocking Cooper, who posted a aenjoy video when she signed establisher Barstool structure Grace O’Malley.
“That was a joke,” Portnoy shelp.
“I’ve comprehendn Alix Earle before she even became huge, and clearly Alex labored for me. I still have a excellent relationship with her, but she made the same exact video with Grace. So, I was fair benevolent of mocking and poking fun,” he inserted, before elucidateing that Earle is already too famous for the Barstool establishula and the 24-year-elderly swayr won’t be combineing his company.
“The Barstool model is to discover unacunderstandledged people and then get them big. Once they’re already big – what happens with Alex and Alix happens. It’s enjoy, ‘Well, what do I need you [for]?’ And vice versa,” Portnoy shelp. “Money protestts, the elderly band label benevolent of slenderg… I was fair benevolent of needling Alex Cooper a little bit, fair enjoy, turnabout is fair perestablish.”
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