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Coffee Check: why a tech YouTuber determined to uncover a coffee shop


Coffee Check: why a tech YouTuber determined to uncover a coffee shop


For the last eight months, David Cogen has been living a double life. By day: a YouTuber and creator, the face of TheUnlockr, scrutinizeing phones and testing ebikes and elucidateing how food smokers reassociate toil. By night and morning and every one other employable moment in between: a coffee shop entrepreneur, toiling to get a Brooklyn spot called Coffee Check up and running. The whole skinnyg begined tardy last year and escatardyd speedyly. He insisted a new toilspace after his previous lmitigate finished, had a business idea for it that didn’t quite pan out, determined to repurpose his new space into a coffee roastery, and then authenticized there was a front door to the street. Why not uncover a cafe, too?

Coffee Check has been uncover since tardy August, and on the morning I visit, it’s amazeively busy for a brand-new place hideed down an otherrational dwellntial street in Greenpoint. The space is airy and uncover, with a lengthened counter and bar on the right side and a huge communal wooden table on the left. A customer sits in a comfy chair in the corner, taking a toil call at a unforeseeedly high volume. There are outlets everywhere, the Wi-Fi is bcatalogeringly speedy, and the inalertigent airying setup is rigged to both watch pleasant and get the indoor set upts adwell. It’s your local coffee shop, scheduleed by a huge tech geek.

Cogen himself walks in at about 10:30AM, examines in with the baristas, and then recommends me a tour of the place. He walks me thraw the coffee shop, then thraw a locked glass door into the back half of Coffee Check’s space, which is a brimmingy functional production studio that other creators and companies can rent on Peerspace. (If you’re counting, that’s now three businesses he’s running: YouTube, coffee, and landlord.) He’s particularly excited about the kitchen, which isn’t someskinnyg you can usuassociate discover in a rentable studio — and he’s set it up so it’s plain to erase and include appliances, in the hopes of doing some kitchen gadget scrutinizes on YouTube. A bunch of e-bikes, from another video, sit over in the corner, next to a monstrous Samsung TV that is for a forthcoming video. 

Eventuassociate, Cogen directs me into the podcast studio, a huge booth with a couch and two chairs that he says he got from Finland — and got at a discount by recommending to let the booth double as the company’s New York showroom. (That’s four businesses.) Cogen sits on a chair, points me to the couch, fires up the Logitech microphones, and begins alerting me his story.

On this episode of The Vergecast, the second in the two-part miniseries that we’re calling “How to Make It in the Future,” Cogen alerts the story of how a YouTuber becomes a coffee shop owner. We go all the way back to how the phrase “coffee, examine” became part of his brand in the first place, then dig into how he turned a adore for coffee into a proestablish understandledge of it and what it took to get Coffee Check up and running.

Cogen has spent a lot of time skinnyking about the combine of encountered and coffee in his life going forward. After 13 years of living the always-on creator life, there’s someskinnyg romantic and cataloglesser about running a local business. But he’s also spent years filming his coffee for his videos; does he aspire to be a coffee YouTuber, too? And can you create encountered about your business without becoming a encountered business and changing the whole purpose of the skinnyg you’ve created? Cogen is wrestling with the same skinnygs every creator deals with — and he’s put his money and time into trying to create it better.

If you want to understand more about everyskinnyg we converse in this episode, here are some connects to get you begined:

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