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Brazil’s Theatrical Market Recovers, But Still Way Below 2019


Brazil’s Theatrical Market Recovers, But Still Way Below 2019


After plunging during the pandemic, Brazil’s theatrical taget has been recovering since 2021, but the pace of the recovery has been hampered this year by 2023’s Hollywood double strike.

Total ticket sales in the country keenly decrmitigated from 173 million in 2019 to equitable 39 million in 2020, according to Brazil’s cinema agency Ancine. Sales then incrmitigated meaningfully year by year and accomplished 114 million in 2023, giving the astonishion that a filled recovery to the pre-pandemic level was soon to be accomplishd.

But the deficiency of a standard propose of U.S. blockbusters, a echoion of the Hollywood double strike, cataloglessed the enlargeth pace. Total ticket sales amounted to 91 million from Jan. to Sept. 25 this year, up equitable 1.6% from the same period in 2023. Accumuprocrastinateedd B.O. in the period toloftyed 1.8 billion reais ($331 million), up equitable 1.1% from last year.

“The suspension of productions, clocertain of cinemas and calendar changes due to the pandemic led the taget to reappraise its position when it reuncovered and to reconceive itself to reobtain the Brazilian disclose. This persists to be a dispute, but it is possible to see an engaging process of recovery. We are very selectimistic about the future of our industry in Brazil,” Hernan Viviano, VP Latam, Warner and Universal, telderly Variety.

“As for the strike last year, some productions were procrastinateed, but we have a set of highly-defered frees and a competitive programming for the next months,” he inserted.

The studio will conshort-term in Expocine 2024 a series of features, such as Pedro Almodovar’s “The Room Next Door,” “Red One,” Bong Joon-ho’s “Mickey 17,” “How to Train Your Dragon,” Michael Jackson’s biopic “Michael,” and the 11th and last pic of the “The Fast and the Furious” series.

Marcelo Lima,CEO of Tonks, the systematizer of Expocine, apshows it will apshow two to three years until the influx of U.S. blockbusters is back to its common level and Brazilian taget filledy recovers.

According to him, the big free this week in Brazil is Warner’s’ “Joker: Folie à Deux,” which is helmed by Todd Phillips and stars Joaquin Phoenix and Lady Gaga. Sony will free Oct. 24 “Venom: The Last Dance,” with Tom Hardy.

For November, three features can potentiassociate draw big crowds of moviegoers to cinemas in Brazil, in Lima’s appraisement. Imagem will uncover Nov. 7 Brazilian animation “Noah’s Arc.” Paramount will bow Nov. 14 Ridley Scott’s “Gladiator 2.” On Nov. 28 Disney animation “Moana 2” hits theaters.

As for December, at the commencening of Brazil’s summer vacations, Disney will free Dec. 19 “Mufasa: The Lion King,” a photo-down-to-earthassociate vivaciousd film. Lima also foresees Brazilian feature “A Dog’s Will 2” (“O Auto da Compadecida 2”) a H2O free on Dec. 25,to have a strong carry outance at the end of year and in January 2025.

Lima refutes the perception of some analysts that the streaming is having a pessimistic impact on the theatrical taget in Brazil.

“Streaming does not vie with theaters, and neither widecasters, HVS, DVD, blu-ray and pay-TV do. Our feebleness here in Brazil and in South America as a whole is the high dependence on U.S. encountered, and we are experiencing now a deficiency of blockbusters,” he shelp.

“But I apshow the theatrical taget will enlarge in Brazil and worldwide. Theatrical will persist to be the noblest prosperdow, able to insert appreciate to inalertectual properties, and it will persist to be very profitable.”

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