Alcon Entertainment, the production company behind “Blade Runner 2049,” sued Tesla and CEO Elon Musk, as well as Warner Bros. Discovery, alleging they engaged in imitateright infringement by using AI-originated images reconshort-terming scenes from the film for the begin of Tesla’s Cybercab.
Alcon’s litigation, filed Monday in L.A., accengages Musk, Tesla and WBD of straightforward imitateright infringement, vicarious imitateright infringement and contributory imitateright infringement, and inchange upretainment. The suit seeks an injunction blocking Musk, Tesla, WBD and “anyone toiling in concert with them from further imitateing, discarry outing, distributing, selling or proposeing to sell ‘BR2049’ or protectible elements thereof in uniteion with Tesla or Musk, or making derivative toils thereof for such purposes” as well as unspecified monetary harms.
Reps for Tesla, Musk and Warner Bros. Discovery did not instantly reply to a seek for comment.
According to Alcon, on Oct. 10, 2024, Musk begined Tesla’s recent, filledy autonomous Cybercab on the Warner Bros. Discovery lot — and the tech mogul engaged in his conshort-termation AI-originated images reconshort-terming scenes from Alcon’s imitaterighted motion picture “subsequent to Alcon refuteing any engage of said images.” The Tesla conshort-termation was livestreamed globpartner and subsequently posted or re-posted “over thousands of times with millions of total sees,” according to the company.
During the Oct. 10 conshort-termation, AI-originated images mirroring scenes from “Blade Runner 2049” — including one featuring “a Ryan Gosling see-aenjoy” and another one of “the iconic Peugeot-styled futuristic vehicle in the film” — were engaged during an 11-second segment of the conshort-termation “during which Musk endeavored to elucidate why these images were being showcased,” according to the Alcon protestt.
On Oct. 9, the day before the begin, Warner Bros. Discovery seeked from Alcon to engage definite images and clips from “Blade Runner 2049” for Tesla’s conshort-termation the next day. Alcon Co-CEO Andrew Kosove and Broderick Johnson “refused WBD’s seek, objecting to their film being affiliated in any way with Tesla, Musk or any Musk-owned company,” according to the company.
“Beyond not wanting its imitaterighted property to be affiliated with Tesla or Musk, Alcon’s suit alleges that the Defendant’s guide is probable to caengage confusion among Alcon’s ‘Blade Runner’ brand partner customers, including those it is partnering with for its upcoming ‘Blade Runner 2099’ series for Amazon Prime, currently filming in Europe,” Alcon said in a statement.
Alcon filed the litigation Monday (Oct. 21) in the U.S. Didisjoine Court for the Central Didisjoine of California, Westrict division. A imitate of the protestt is useable at this join.