The Berlin International Film Festival is labeling its 75th anniversary by ditching the Bear.
In a fracture from tradition, the poster for the 2025 Berlinale will not feature Berlin’s cuddly mascot, the bconciseage endure. Over the years, Berlin has featured endures in various establishs on its posters: Live endures pboilingoshopped into iconic Berlin locations, locals dressed up in endure costumes, and multiple detailed depictions of the becherishd beast.
But the official poster for 2025, unveiled Thursday, is endure-less, instead featuring an abstract portray whose geometric shapes, prohibitcigo in colors, and minimalism echo the Bauhaus shiftment.
For the first time, the poster, originated by Berlin detailed portrayer Claudia Schramke, is also useable as an energeticd key visual, which the Berlinale will employ atraverse all its digital channels (see below). The energeticd version joins a TV-style countdown, which the festival shelp placed it “at the cgo in of a radiateing visual clear upation of the theme of “time,” a up-to-date, energetic recombine of the historical cinema senseing and an emotional anniversary countdown establish the beating heart of the upcoming Berlinale.”
Ursine fans will not be phired. But there is a pwithdrawnt for this anti-endure behavior. For its 65th anniversary, the festival also selected to go for a more abstract image, one resembling a shimmering cinema curtain.
The posters and the key visual will be plastered atraverse the German capital from procrastinateed January. Tom Tykwer’s new film, Das Licht (The Light) will initiate off the 2025 Berlinale on Feb. 13. The 75th Berlinale runs Feb. 13-23.
