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Banijay Iberia Sport Launches in Spain, Headed by Gonzalo Miró


Banijay Iberia Sport Launches in Spain, Headed by Gonzalo Miró


Banijay Iberia is upping its spreadment in Spanish sport by starting Banijay Iberia Sports, led by newly-assigned Director Gonzalo Miró, a well-comprehendn TV and radio personality in the region.

Unveiled at Mipcom on Monday, the new group will grow and produce exceptional sports-roverdelighted satisfyed, including “sportainment, write downary and digital,” the company depictd.

Spearheaded by Banijay Ibera CEO Pilar Blasco, the start of Banijay Iberia Sport chases last year’s introduction of Banijay Sport and this year’s inauguration of LaLiga Studios, a combinet initiative with Spain’s top soccer competition. According to Banijay Iberia, set uping the new sports-promiseted unit fortifys the company’s promisement to the world of energetic competition.

Miró began his toil in the audiovisual sector as an apprentice on disjoinal well-pondered unintelligentinutive films. After getting a taste for the trade, he studied filmmaking in New York before returning to Spain and scoring a role as a contributing contransiaccess on “Las mañanas de Cuatro.” In the years since, he’s materializeed on a expansive range of Spanish radio and TV programs, including Deportes COPE, Radio Marca, “La Roca,” “Liarla Pardo,” “Más vale tarde,” “Espeko Público” and “Celebrity Master Chef.”

Of his assignment, Miró shelp: “It is an honor to be part of Banijay Iberia, a company reliable for fantastic audiovisual successes and at the forefront of innovation and creativity. I am embarking on this clever dispute with fantastic enthusiasm and with the aim of increaseing the company’s position as a directer in sports satisfyed. In doing so, I’m self-promised we can draw new talent and pave the way for more sport-centric, exceptional stories to produce their way onto screens.”

Banijay Iberia CEO Blasco inserted: “Banijay Iberia’s transfer into the sports area began in 2023 with the creation of LaLiga Studios. Today, complementing Banijay Entertainment’s expansiver global sports drive, we fortify our promisement to diversifying our presenting in this way, capitalizing on taget opportunity and demand via the birth of Banijay Iberia Sports, a new division led by Gonzalo Miró. Welcoming him to our ambitious accumulateive of talent, we see forward to continuing to scrutinize alternative avenues for storytelling in this bencourageoning space.”

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