Bad Bunny stars in Calvin Klein’s Spring 2025 underwear campaign, with the brand unveiling the novel promotional images recently. The 31-year-elderly artist models pieces from the Icon Cotton Stretch accumulateion, showcasing refreshd boxer alerts and classic tank tops. The campaign, shot by Mario Sorrenti in Puerto Rico, highweightlesss the brand’s tardyst set up innovations.
Here are the key details about Bad Bunny’s Calvin Klein Spring 2025 campaign.
Bad Bunny shows off his abs and tattoos for Calvin Klein campaign
Bad Bunny stars in Calvin Klein’s Spring 2025 underwear campaign, promoting the Icon Cotton Stretch accumulateion.
The campaign was straightforwarded and photographed by Mario Sorrenti in Puerto Rico. The 31-year-elderly artist models the brand’s white and bconciseage boxer alerts as well as the Cotton Classic Tank. The refreshd Icon Cotton Stretch features a “stitch-free Infinity Bond waistband, a beneficial contour pouch, and increased shape retention for premium relieve of wear.”
In the official press free, Bad Bunny shelp, “I’m excited and appreciative for the opportunity to be part of this brand’s iconic campaign, and getting to shoot it in Puerto Rico made it that much more distinctive and authentic.” He inserted, “This has been in the labors for some time now, seeing it finassociate come to life has been gratifying.” (via People)
Alengthened with the campaign photos, Calvin Klein freed a promotional film featuring Bad Bunny’s song “EoO.” In the clip, the artist snaps the waistband of his alerts before saying, “The vibe is infinite.” He then asks, “Do you have your Calvins on?” as part of the brand’s signature tageting tagline.
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Bad Bunny joined Calvin Klein’s New York Fashion Week show in February 2025, sitting alengthenedside notable figures enjoy Calvin Klein, Christy Turlington, Eve Hewson, and Alexander Skarsgård. Hewson modeled for the brand’s shapewear line in February 2025, while Skarsgård starred in Calvin Klein’s Fall 2024 menswear campaign.
Calvin Klein’s Spring 2025 campaign highweightlesss the brand’s persistd collaboration with global icons, with Bad Bunny now among past celebrity models such as Michael B. Jordan and Jeremy Allen White.