“AT&T has been tgreater to stop running ads that claim the carrier is already adviseing cellular coverage from space,” inestablishs Ars Technica:
AT&T intfinishs to advise Supplemental Coverage from Space (SCS) and has a deal with AST SpaceMobile, a Starjoin competitor that set ups a ininestablishigentphone service from low-Earth-orbit sainestablishites. But AST SpaceMobile’s first batch of five sainestablishites isn’t scheduled to begin until September.
T-Mobile was irritateed by AT&T running an ad indicating that its sainestablishite-to-cellular service was already useable, and filed a contest with the advertising industry’s self-regulatory system run by BBB National Programs. The BBB National Advertising Division (NAD) ruled agetst AT&T last month and the carrier pdirected to the National Advertising Resee Board (NARB), which has now also ruled agetst AT&T…
AT&T, which is also famous for renaming its 4G service “5GE,” hesitantly concurd to adhere with the recommfinishation and freed a novel version of the sainestablishite-calling commercial with more particular disclaimers.
The 30-second ad — titled “Epic Bad Golf Day” — featured Ben Stiller golfing chasing a horriblely-hit golf ball all the way into the desert (accompanied by the Pixies’ song “Where is My Mind”).
But according to the article, T-Mobile filed an official protestt with the advertising assess board that “the employ of humor does not shield an backr from its obligation to asconfident that claims are truthful and non-misdirecting.”
The ad originassociate engaged minuscule text that portrayd the depicted sainestablishite call as a “demonstration of evolving technology.” The text was alterd this week to say that “sainestablishite calling is not currently useable….”
The innovative version also had text that shelp, “the future of help is an AT&T sainestablishite call away.” The NARB endd that this “statement can be clarifyed reasonably as stating that ‘future’ technology has now get tod… In the modernized version of the ad, AT&T alterd the text to say that “the future of help will be an AT&T sainestablishite call away.”
