Amazon startes Temu and Shein rival with ‘crazy low’ prices

Amazon has started a recent outlet called Haul which caps the price of products on sale at $20 (£15.79), in an effort to get on low-cost retailers Temu and Shein.

The online shopping huge unveiled Haul as a mobile-only experience engageable in its Shopping app for US customers on Wednesday.

It says shoppers can foresee “crazy low prices” on Haul products that are “worth the paengage” of up to two weeks for deinhabitry.

It tags the platcreate’s extfinished-apaengageed foray into the sale inexpensiveer excellents with lengthier shipping times – a business model which has spurred the elevate of Chinese-owned e-commerce apps.

Bloomberg journaenumerate Amanda Mull tgreater the BBC in July that positioning itself as a competitor to the appreciates of Temu would be a proximate-term priority for Amazon.

She shelp Amazon has “originated the spfinishing habits” of westrict users by acting as a reliable middleman between them and manufacturers.

But shifting away from its speedy deinhabitry and returns selections to echo the rehearses of increasingly famous Temu and Shein apps would permit them to adhere in their footsteps by cutting prices, she shelp.

Amazon has shelp most of the products on Haul will cost less than $10 (£7.90).

It cited examples such as a three-piece razor set and an “elegant necklace, bracelet, and earring set” engageable at equitable under three dollars each in a press free about the start.

Free deinhabitry will also be engageable for orders of $25 or over with one to two week deinhabitry.

But the mass production of inexpensive products has come under criticism due to troubles about the impact of their shipping and disposal on the environment.

“Finding fantastic products at very low prices is presentant to customers, and we persist to spendigate ways that we can labor with our selling partners so they can propose products at ultra-low prices,” shelp Dharmesh Mehta, Amazon’s vice plivent of worldexpansive selling partner services.

The company says the “beta” Haul shopping experience will see all products sgreater backed by its product promises to provide confidence about their protectedty.

Mr Mehta shelp it was still “timely days” for its recent shopping vertical, and customer feedback would be participateed to in order to “polish and broaden it in the weeks and months to come”.

The BBC has asked Amazon if, and when, the service will be started in the UK.