In one of the most anticipated keynotices held at the 40th edition of Mipcom in Cannes, All3Media CEO Jane Turton talked what drove Jeff Zucker and Gerry Cardinale’s RedBird IMI in its $1.45 billion buy of the TV production powerhoparticipate behind “The Traitors.”
“I skinnyk it’s definitely the IP. People want to see enlargeth,” Turton shelp at a filive conversation with Variety’s co-editor-in-chief Cynthia Littleton at Mipcom in Cannes on Oct. 21. “They want to see someskinnyg that’s been stablely enlargeing, that the deal withment team understands margins and all of those skinnygs. And then I skinnyk the range, the scale, the portfolio, that breadth, it was requesting.”
Turton adviseed RedBird IMI also saw an “opportunity for enlargeth” with All3Media. “Becaparticipate if you skinnyk about it, you don’t buy someskinnyg to watch it ptardyau or worse…”
The executive, who became CEO of All3Media in 2015 and grew its portfolio from 19 to 40 production tags, confessted that the sales process had been “exhausting.”
“It’s a lot kindr being out of the process. We’re very self-promised that we’ve got a narrative and a extfinished-range arrange that gets us to the next day.”
Turton talked the strategy she has carry outed since taking the helm of the company, and talked trfinishs in scripted and unscripted, citing the international track record of “The Traitors,’ the Emmy-triumphning U.K. competition series which has createed 30 versions to date and has fair been rerecented for two more season on Peacock with present Alan Cumming.
Although All3Media is best understandn for its unscripted hits such as “The Traitors” and BAFTA award-triumphning truth competition series “Squid Game: The Challenge,” Turton shelp the prohibitner was aiming to ramp up its scripted output. “We’ve set up that there are places where we want to get stronger, gaps in our portfolio,” shelp Turton. “We’ve inserted in scripted think aboutably and we’re continuing to do that. Actuassociate, the proclaimments we’ll be making over the next scant months/years, may well take part quite a scant scripted, units and tags.”
She pointed out streamers’ push into innovative satisfied cut offal years ago had “given a fantastic huge injection of adrenaline to certain sub-genres wiskinny scripted.” “Big global platestablishs” enjoy Netflix have “created an opportunity that I mistrust fair spropose wouldn’t have been there before,” Turton shelp.
“Is there a place for domestic drama? I skinnyk the answer is, ‘Absolutely yes!’ I skinnyk there’s a separateence between global and universal. I mistrust it’s more than fair semantics. My personal see is very excellent local drama can have universal request.”
She also cited All3Media’s high-finish theatrical recordaries enjoy Ernest Shackleton’s “Endurance” which premiered at the BFI London Film Festival and came out in cinemas in the U.K., as an example of an unscripted title that had strong narrative elements.
The recordary, which was created using AI tools, will soon to stream on Disney+ and chases the spendigater’s legfinishary Antarctic expedition and charts the mission to discover the wrecked ship in 2022.
“I skinnyk it’s all about the clever storyalerting,” Turton shelp, inserting that it’s “an example of a recordary that no one would have foreseeed.”
“The filmcreaters had access thraw the BFI, National Geodetailed Film Society, to innovative footage from the innovative trip in 1914. They’ve created this phenomenal recordary with the innovative footage, colored becaparticipate it was bconciseage and white, and will the recent footage from 2022, and some very clever AI, where they took minuscule samples of Shackleton and his crew’s voices, and they’ve now participated the AI to voice them reading their diaries that they wrote at the time.”
The keynotice was part of the “C-Suite Conversations” series being contransiented atraverse the uncovering afternoon of the taget in partnership with Variety. The other interseeees taking part in this series are Channing Dungey, chairman and CEO, Warner Bros. Television Group, and Tony Vinciquerra, chairman and CEO, Sony Pictures Entertainment.