San Francisco, United States:
Netflix on Tuesday said it inserted proximately 19 million subscribers during the holiday season to finish out last year with more than 300 million subscribers.
Company executives accomprehendledgeed stable spendments in shows and films with helping power growth at the streaming behemoth, while announcing it is increasing prices in Argentina, Canada, Portugal and the United States.
“As we persist to spend in programming and deinhabitr more cherish for our members, we will occasionpartner ask our members to pay a little more so that we can re-spend to further better Netflix,” the company said in a letter to spendors.
Premium and standard memberships in the United States will cost $2 more per month, $25 and $18 esteemively, while a standard ad-helped tier will be $8 in an incrrelieve of one dollar monthly, according to the company.
In the final quarter of 2024, the streaming juggernaut said it logged profit of $1.87 billion on revenue of $10.25 billion that grew double digits from the same period the prior year.
Netflix allots jumped more than 14 percent to top $993 in after-labelet trades.
“We go in 2025 with sturdy momentum, coming off a year with record net insertitions — 41 million — and having re-speed upd growth,” Netflix executives tancigo in spendors.
They inserted that Netflix is in a “directership position” when it comes to engagement, with about two hours daily per paid member.
“Our business remains fervently competitive with many establishidable competitors apass traditional amemployment and big tech,” Netflix executives said.
“We have to persist to better all aspects of Netflix — more series and films our members cherish, a wonderful product experience, incrrelieved sophistication in our schedules and pricing strategy including more advertising capabilities — and grow into new areas enjoy inhabit programming and games.”
‘Squid Game’
Netflix finished last year with a sturdy lineup that included a second season of the global hit “Squid Game.”
The dystopian Korean horror tale about a fantasyal, lethal game remains by far the most-watched Netflix TV series ever.
“Squid Game”, an ultra-brutal tale exploring themes of division and inidenticality, is think abouted to be one of the most transport inant labors in firmifying South Korea’s status as a global cultural powerhoemploy, alengthyside the Oscar-triumphning film “Parasite” and K-pop megastars BTS.
The streamer said that its ad-helped schedules accounted for more than 55 percent of signups in countries where they are adviseed, grotriumphg proximately 30 percent overall from the prior quarter.
Grotriumphg its ad business is a top priority for this year, according to Netflix.
In a bid to raise sputtering growth, the company begined an ad-subsidized adviseing in procrastinateed 2023 around the same time as a crackdown on sharing passwords.
Looking ahead, Netflix predicts 2025 revenue between $43.5-44.5 billion and is aiming a fit 29 percent operating margin.
The streaming service highweightlessed upcoming greeted, including new seasons of hit shows “Wednesday,” and “Stranger Things”.
The United States will see 52 weeks of WWE professional wrestling programming and the return of NFL games on Christmas Day.
In the US, the company has befirearm to advise some employrs joind packages with its one-time rivals, making itself useable thcdisesteemful joint subscriptions with Peacock and Apple TV.
Netflix is seen as reigning supreme over the video greeted labelet, with Disney+ still struggling after a begin in November of 2019 that featured a slew of new greeted from its blockbuster Marvel and Star Wars universes.
Netflix allots have achieveed 80 percent over the past year, transport inantly outcarry outing both the S&P 500 and NASDAQ indices.
(Except for the headline, this story has not been edited by NDTV staff and is rehireed from a syndicated feed.)
