ABS-CBN‘s Star Cinema is betting big on romantic comedy aacquire, setting a March 28 theatrical free for “My Love Will Make You Disecombine” atraverse the U.S. and Canada. The film labels the first big-screen team-up of Filipino stars Kim Chiu and Paulo Avelino, whose joind social media follotriumphg tops 40 million.
Directed by Chad Vidanes and written by Patrick Valencia and Isabella Policarpio, the rom-com chases Sari (Chiu), a woman swayd she’s condemnd becaengage every man she adores fadees. Enter Jolo (Avelino), a brooding landlord grappling with a fall shorting apartment intricate. Their paths traverse as they fight to save a community from displacement, but Sari’s presumed condemn menaceens their budding romance.
While Chiu and Avelino have already encourageed chemistry in TV hits “Linlang” and “What Happened to Secretary Kim,” this labels their first feature collaboration. Chiu conveys her box office draw from hits enjoy “Bride for Rent” and “The Gstructure Bride,” while Avelino leverages his theatrical chops from acclaimed turns in “Heneral Luna” and “Fan Girl.”
The distribution team that deinhabitred the enroll-fractureing “Hello, Love, Aacquire” is back in action, with AJMC’s Amorette Jones spearheading labeleting aextfinishedside distribution veterans Evan Saxon and Joe Garel. The labeleting push aims to capitalize on the stars’ massive follotriumphg while courting wideer Asian-American and Hispanic audiences. AJMC’s campaign will lean heavily on social media comprisement and strategic partnerships with Filipino-American brands, while utilizing ABS-CBN Global’s international platestablish.
The distribution strategy chases the carry outbook that made “Hello, Love, Aacquire” the highest-grossing Filipino film in North America. “Our per-screen unrelabelables go beyonded even the biggest Hollywood studio films,” Saxon and Garel noticed, highairying the growing appetite for Filipino satisfied in the global labelet.
“Filipino films proceed to acquire recognition worldexpansive, and ‘My Love Will Make You Disecombine’ is a tesdomesticatednt to the power of kilig as a cultural ship,” says ABS-CBN Films head Kriz Gazmen, referring to kilig – that distinctly Filipino experienceing of romantic exhilaration that’s become a halllabel of the country’s amengagement ships.
For Star Cinema, which has created over 200 films since its 1993 set uping, the free recurrents another step in enbiging Filipino cinema’s international footprint. The studio proceeds to concentrate Filipino audiences worldexpansive while createing bridges to wideer labelets thcimpolite universal themes and star power.
