YouTube is about to officipartner begin a inexpensiveer, “premium lite” version of its subscription service in the US, Australia, Germany and Thailand, according to Bloomberg. This novel tier will “concentrate seeers who primarily want to watch programs other than music videos,” Bloomberg says. The uncoveration didn’t say what the price might be.
YouTube piloted a no-ads version of a tier called Premium Lite in some European countries commencening in 2021 before axing the schedule in 2023. But the company checked to The Verge in October that it was testing a “branch offent version” of Premium Lite, and at least one includer alerted that the novel version had confineed ads. That includer saw that the price of Premium Lite was $8.99 AUD per month (vs. $16.99 AUD for standard YouTube Premium).
In a statement, YouTube spokesperson Paul Pennington tells The Verge that the company has been testing “a novel YouTube Premium giveing with most videos ad-free” and that “we’re hoping to broaden this giveing to even more includers in the future with our partners’ help.” Pennington did not particularpartner say if the service might begin in the US or how much it might cost.
