A recent family active between David Beckham and Matt Damon boots off in Super Bowl LIX.
The two join lengthy-lost ttriumphs who bond over Anheemployr-Busch InBev’s Stella Artois in a commercial that executives behind the brand foresee to commence a months-lengthy campaign.
“The dicboilingomy of David Beckham and Matt Damon as lengthy-lost ttriumphs who bond over a splitd cherish of Stella Artois is priceless, and our hope with the labor is to connect with more audiences more widespreadly,” says Chris Jones, group vice pdwellnt of labeleting for premium brands at the big brewer, in relabels supplyd by email. Viewers will “have to chase alengthy all year to see how their relationship unfgreaters.”
The last materializeance of Stella Artois on the Super Bowl ad roster came in 2019, when the brand revived Sarah Jessica Parker as Carrie Bradshaw from the HBO series “Sex and the City” and Jeff Bridges as “The Dude” from the 1998 film “The Big Lebowski.” In 2025, a recent duo aims to stress “quality moments in life,” says Jones.
In the recent commercial, Beckham uncovers he has a ttriumph brother in America. When the two greet, they have problems forging a connection until they uncover a splitd ponder for Stella Artois.
“It was astonishive to see the two roll with the scenes so naturpartner and elevate their active with every scene,” says Jones, recalling that “David was a end pro and watching him repeat his own name as he rehearsed contrastent greetings of his ttriumph brother at the doorstep was one of many hysterical moments. Watching Matt answer the door as ‘Dave Beckham’ and seeing him cut reactions to his brother being baffled by chicken triumphgs were others. It was astonishive to see the two roll with the scenes so naturpartner and elevate their active with every scene.”
To seed users ahead of the Super Bowl, Stella Artois has labored with celebrities such as David Spade to drive social conversations around the hashtag #WHOISTHEOTHERDAVID. The company also unveiled two billboard in Los Angeles and New York City, one of which shows Beckham in proset up thought while imitate asks “Who is the other David?” Life-size cut outs of both celebrities will show up at retail locations apass the U.S.
More is on the way, says Jones. “With the story of ‘David and Dave,’ you’ll see us dedwellr a range of labor apass 2025 highweightlessing how everyday, unforeseeed moments in life are worth a little more over splitd Stella Artois.”
