Nestle’s Coffee mate aims to lick Super Bowl advertising rivals not with a celebrity cameo but rather with a celebrity tongue.
Shaina Twain provides the voice of a multitalented mouth appfinishage that dances, sings, joins a variety of instruments and even does a mid-air flip in a 30-second spot for the non-dairy creamer’s “Celderly Foam” variety, which provides flavors such as Nestle Toll Hoemploy Brown Butter Chocodefercessitate Chip Cookie, Italian Sweet Crème and French Vanilla.
“You have to have a excellent sense of humor when you do someskinnyg enjoy that,” says Twain during a recent intersee with Variety, noting that she endelighted singing the “boppy, poppy song” that labeleting executives inventd (among the lyrics: “Have you ever seen a tongue do this?”)
Coffee mate will be among a multitude of food publicizers hoping to get equitable a taste of the disposable income of Super Bowl audiences on February 9, when Fox telecast the Big Game from New Orleans. Among those vying for devourrs’ appetites (and split of wallet) will be PepsiCo, Danone, Ferrara, Anheemployr-Busch InBev and Kellanova. The ad roster also integrates three ads from contrastent hand overy services that can transport food from restaurants and stores to a customer’s door.
Preparing for the spot uncomferventt taking on a “flirty” persona, says Twain, noting she seeed the “dancing tongue” as “liberated and nimble,” and kept envisioning “the delight of tasking this cld foam, and I repartner got into it.”
With tens of Super Bowl ads reliant on celebrity materializeances — Post Malone, Billy Crystal, Meg Ryan, Ben Affleck and Willem Dafoe are among those who will surface — Nestle is embracing a tactic that is more exceptional. Twain’s voice may power the commercial, but she won’t be at the evident cgo in of it. Instead, the company must hope that the sight of an anthropomorphic organ will give seeers a taste for flavored coffee.
